Xenophon Strategies

Ashton Kutcher Retweeted Me. Now I have a Billion Followers.

Bob Brady

This hasn’t happened to me, yet. But imagine you had something important to say and needed to get the message out to the largest number of people as fast as possible, but you had only 100 followers on Twitter. Pretty unlikely anyone will know that you just saw the new Harry Potter and thought it was the greatest film of the series.  

But what if you tagged @KimKardashian, @APLUSK, @JerryJonesCEO or @RyanSeacrest in your Tweet or included the hash tag #AskObama? And what if they retweeted you? Millions of their followers now know that you opened a new bakery and just baked the best strawberry rhubarb pie, and now they start coming to your store.

Therein lies the power of the Tweet, but most of all, the superpower of a celebrity Tweet or Retweet.

Twitter has become one of the most influential platforms for people to share and receive a variety of information – news, videos, pictures, store locations, friends’ locations, brand announcements, athlete and artist retirements, contests and more. Not only is this exchange of information instantaneous, its global and has virtually no boundaries or limits on what can be shared, who can share it and how many times it can be shared.

To get information out to people regarding the closure of the 405 Freeway in July, the Los Angeles Police Department asked celebrities like Lady Gaga (11.6 million followers), Kim Kardashian (8.2 million followers) and Ashton Kutcher (7.1 million followers) to tweet about the closure.

Ryan Seacrest (4.8 million followers), Scott Baio (34,000 followers) and other celebrities encouraged their followers to help in the search for missing IU student, Lauren Spierer.

During the tornado response in Joplin, MO, Jerry Jones (7,000 followers) and Chris Jericho (350,000 followers) tweeted donation information to help one of our clients, The Salvation Army, raise needed emergency relief funds.

President Obama hosted the first-ever presidential Twitter town hall, allowing the American public to #AskObama questions that most people would not normally get the chance to ask.

These Tweets have the potential to reach millions of people – faster than a paid advertisement on TV or the radio – and can be retweeted again and again and again to build your followers. And the possibilities of Twitter and the exchange of information is expanding rapidly as people, government officials, law enforcement and companies find new ways to use Twitter or realize the potential of asking or tagging celebrities in hopes that they will Tweet or Retweet it to their millions of followers.

Right now, the potential of the celebrity retweet is influentially limitless. 

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