Xenophon Strategies

The Social Media Monster

Blake Rhodes

When we saw how the sports world exploded on Monday, we couldn’t help but check out how it played out online. 

For anyone chained in a dungeon that day, the NCAA Basketball championship game had its highest ratings in recent history. MLB Commissioner Bud Selig was disgusted that news of his league’s Opening Day was bumped by Tiger Woods’ sensational Masters press conference. And, the Philadelphia Eagles made a major trade of their starting quarterback, Donovan McNabb, to the Washington Redskins.

If you were a news director at a traditional media outlet, which of these would you have led with?

If news directors were tracking social media minute-to-minute and hour-to-hour, their decisions would have been easy. Check out our report on how it played out online. We looked at the NCAA game as a microcosm of the entire social media universe.

What we saw was this: social media is consuming not just traditional media, but it is consuming itself. And, it’s getting bigger.

What I wonder is what it be like next year?

To review the complete report, click here.

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