Xenophon Strategies

Matt Meenan

Another day, another Wall Street scandal. Late last week, JPMorgan Chase, the nation’s largest bank, announced a $2 billion loss on a proprietary trade involving derivatives. While the firm apparently remains financially sound, the incident will no doubt remind many of the 2008 financial bust and again raises questions about banks that are “too big to fail.” Already,...

Katie Lane

I first interviewed for an internship here at Xenophon in 2008 while I was still a senior at Miami University in Ohio.  My interview process was done entirely over the phone, and I can still remember how nervous I was (anyone who knows me, knows that this is nothing new) talking to the staff about why I was qualified to become an intern in Xenophon’s public relations practice for the summer.

Four...

Josh Stewart

 Consumer products are perhaps the most competitive of any segment of our economy.  Snack-foods especially, are constantly looking to differentiate themselves.  Every day there is intense competition for consumer attention from food giants like Frito-Lay , Kettle Brand, Utz and many others.

Recently, popchips an “all-natural” snack food that markets itself as a healthy alternative to potato chips, debuted a viral-style marketing campaign based on a fake...

Bob Brady

 Everyone knows that the writing, reporting and reading of news is changing due to technology and the expansion of ways we receive our news. There are more sources available to us than ever that allow us to access news and information instantly, without having to wait for tomorrow’s paper or the 10 o’clock news.

Kevin Murphy, President of Berks County Community Foundation in Reading, PA, raises these points in his blog “...

Blake Rhodes

Little did former University of North Carolina defensive tackle Marvin Austin know that the following Twitter post would jeopardize his college and professional career: “I live in club LIV so I get the tenant rate…bottles comin’ like it’s a giveaway.” This was one of...