
Xenophon Strategies announced today that it launched its Advertising & Advocacy Practice. The new Advertising & Advocacy practice will provide clients with strategic messaging and creative services for online, TV, print, and radio advertising campaigns.
“Since I started Xenophon 10 years ago, I’ve seen the PR industry evolve and change in ways we could never imagine,” said Xenophon CEO David A. Fuscus. “By starting this new practice, Xenophon will not only continue to provide its award-winning PR services, but now adds award-winning advertising to our practice areas.”
Xenophon hired Jason Killian Meath to be President of Advertising & Advocacy and lead the agency’s practice. Meath is an experienced advertising and political consultant with almost two decades of senior level advertising and advocacy work.
"Jason Meath has significantly enhanced Xenophon’s ability to influence audiences whether by earned, on-line or paid media,” said Xenophon CEO David A. Fuscus. “He’s a professional to whom major corporations, elected officials and entire industries turn to when it’s time to define themselves and their issues.”
Meath joins Xenophon Strategies after having spent the past eight years as a partner at the Stevens Schriefer Group, where he was a key creative force in dozens of political campaigns and corporate advocacy efforts. He was an important player in the past three presidential elections, having created ads for President George Bush, Mitt Romney and Sen. John McCain.
“Influencing people means having seamlessly integrated communications made up of earned, paid and on-line media,” said Meath. “And cutting edge media that influences the way key audiences think and act is what Xenophon Strategies is all about.”
Among his accomplishments, Meath directed and co-wrote the 2009 feature documentary, The Surge: The Untold Story which was awarded The Special Jury Award at WorldFest – Houston International Film Festival.
PRESS RELEASE
To view the press release click here.
“The last time we worked together, Xenophon helped produce a strategic plan that ultimately transformed a bankrupt technology company with a stock option probe into a successful $2.1 billion acquisition.”
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