Xenophon On Ashton Kutcher
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Popchips and the "Sense of Humor" Defense
Consumer products are perhaps the most competitive of any segment of our economy. Snack-foods especially, are constantly looking to differentiate themselves. Every day there is intense competition for consumer attention from food giants like Frito-Lay , Kettle Brand, Utz and many others.
Recently, popchips an “all-natural” snack food that markets itself as a healthy alternative to potato chips, debuted a viral-style marketing campaign based on a fake...
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Two and a Half Tips For Ashton Kutcher On Using Twitter
Much like the actor he replaced on Two and Half Men, Ashton Kutcher has been facing a bit of a PR firestorm lately. Just a few weeks ago, reports surfaced that he allegedly cheated on his wife of six years, Demi Moore with a younger...
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“The last time we worked together, Xenophon helped produce a strategic plan that ultimately transformed a bankrupt technology company with a stock option probe into a successful $2.1 billion acquisition.”