Xenophon Strategies

Bob Brady

If you haven’t heard, there’s a new MFCEO at K-Swiss. His name, Kenny Powers (actor Danny McBride of HBO’s “Eastbound & Down”). And he’s brought a new profound (and profane) attitude to the shoe company – one that has stirred up conversations on social media and raised questions on whether the new (viral) advertising campaign will actually sell shoes. More specifically, will the...

Bob Brady

This hasn’t happened to me, yet. But imagine you had something important to say and needed to get the message out to the largest number of people as fast as possible, but you had only 100 followers on Twitter. Pretty unlikely anyone will know that you just saw the new Harry Potter and thought it was the greatest film of the series.  

But what if you tagged @KimKardashian, @APLUSK...