Nonprofits frequently rely on the status of celebrities to support causes and reel in attention of media and the public.
But what happens to the relationship when the celeb is unpredictable, or starts “winning” like Charlie Sheen? How might Christina Aguilera have hurt the causes she supports after her recent public drunkenness incident?
Usually, nonprofits pick celebrities who match their brand. For...
“Xenophon’s vital support allowed the Coast Guard to leverage an unprecedented level of cutting-edge social media venues and technology to reach the broadest audience possible.”