Xenophon Strategies

Brandon Wright

Since its start in October 2010, Instagram had become the must-have photo app with more than 100 million active users. It became so popular, that Facebook bought it for nearly one billion dollars in cash and stock in April 2012. All that changed on Monday when Instagram released an updated version of its privacy...

Erica Lawton

The great and scary thing about social media is users are empowered to voice their opinions, whether an organization likes to hear them or not. As I discussed on our blog back in January, McDonald’s lost control of its well-intentioned #McDStories after customers utilized the hashtag to complain about their worst McDonald’s experiences. The situation landed...

Blake Rhodes

Since the Costa Concordia ran aground last week in Italy, Costa Cruise Lines and its parent company, Carnival Corporation, have seen their reputations and bottom lines suffer severe blows.  While a crisis situation could be around the corner for virtually any company, planning for and effectively enacting a crisis response plan can mitigate damage to a company’s reputation and financial ledger.

From the crew’s delayed and fumbled reactions after the ship hit the...