Xenophon Strategies

Brandon Wright

Since its start in October 2010, Instagram had become the must-have photo app with more than 100 million active users. It became so popular, that Facebook bought it for nearly one billion dollars in cash and stock in April 2012. All that changed on Monday when Instagram released an updated version of its privacy...

Josh Stewart

Launching a new logo can be a difficult task for any brand.  Fresh in our minds is the recent experience of clothing company GAP, which ended badly with the company reversing course and moving back to the old logo.  A few months ago the University of California system introduced a new logo (see below).  Over time the school began rolling out the...

Josh Stewart

 Consumer products are perhaps the most competitive of any segment of our economy.  Snack-foods especially, are constantly looking to differentiate themselves.  Every day there is intense competition for consumer attention from food giants like Frito-Lay , Kettle Brand, Utz and many others.

Recently, popchips an “all-natural” snack food that markets itself as a healthy alternative to potato chips, debuted a viral-style marketing campaign based on a fake...

Matt Meenan

It’s been a rough couple of weeks for financial giant Goldman Sachs. First, Executive Director Greg Smith resigned in spectacular fashion with a blistering op-ed in the New York Times blasting the firm’s “toxic and destructive” culture. In the wake of the story, Goldman’s stock price took a quick,...

Blake Rhodes

Business leaders often revel in getting customer feedback so they can refine their product or message. Imagine hearing from 20,000 of your best customers all at once. Great, if they’re happy. Not so great, if they’re not.

Golden State Warriors owner Joe Lacob recently had a not-so-pleasant experience when the team’s fan base displayed its displeasure over the trade of popular player Monta Ellis when he was roundly...