Xenophon Strategies

Blake Rhodes

As we settle in for our “once every four years” ritual of watching the Olympics over the next two weeks, we’ll be viewing the games differently than any other Olympiad in history: with an iPad or Tablet in one hand and the TV remote control in the other.

NBC, which has produced every summer Olympic games since Seoul in 1988 and every Winter Games since Salt Lake City in 2002, will utilize four networks on television—NBC Sports Network, MSNBC, CNBC and BRAVO...