Xenophon On Francesco Schettino
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The Costa Concordia: Poor Crisis Response Hurts Reputation and Bottom Line
Since the Costa Concordia ran aground last week in Italy, Costa Cruise Lines and its parent company, Carnival Corporation, have seen their reputations and bottom lines suffer severe blows. While a crisis situation could be around the corner for virtually any company, planning for and effectively enacting a crisis response plan can mitigate damage to a company’s reputation and financial ledger.
From the crew’s delayed and fumbled reactions after the ship hit the...
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