Xenophon Strategies

Bob Brady

If you haven’t heard, there’s a new MFCEO at K-Swiss. His name, Kenny Powers (actor Danny McBride of HBO’s “Eastbound & Down”). And he’s brought a new profound (and profane) attitude to the shoe company – one that has stirred up conversations on social media and raised questions on whether the new (viral) advertising campaign will actually sell shoes. More specifically, will the...