Xenophon On McDonalds
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When Good Hashtags Go Bad: How McDonald’s Lost #McDStories
Twitter hashtags can be a great way to rally an online community and promote a campaign initiative. For instance, during The Salvation Army’s inaugural World Record Bell Ringing Contest for the 2011 Red Kettle Campaign, the hashtag #RingItOn was tweeted more than 19,500 times and helped bring greater attention to the effort.
Sometimes, though, a hashtag can take on a...
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