Xenophon Strategies

Josh Stewart

Since the birth of YouTube it has been interesting to watch how companies react to various disastrous viral videos.  As we have learned here at Xenophon having a strong foundation based on social media monitoring (and the data you get from it), a pro-active outreach and a strong sense of your audience is your best defense against these disasters.

Here are three cases of viral video disasters we found to be particularly interesting:

1. Motrin