Xenophon Strategies

Katie Lane

This encouraging fact, among others, was revealed in a report by The Salvation Army in Canada with the assistance of Xenophon Strategies. The report and its findings reflected the goal of the “Dignity Project”-- to educate the public about the reality of poverty in the 21st century – and underscore the point that everyone deserves fundamental human dignity.   

Launched in March and culminating in the declaration of May as Dignity Month, Xenophon and The...

Bob Brady

Nonprofits frequently rely on the status of celebrities to support causes and reel in attention of media and the public.

But what happens to the relationship when the celeb is unpredictable, or starts “winning” like Charlie Sheen? How might Christina Aguilera have hurt the causes she supports after her recent public drunkenness incident?

Usually, nonprofits pick celebrities who match their brand. For...

Bob Brady

Data can be many things; qualitative or quantitative attributes of a variable, or – as Trekkies know – an android who serves on the starship Enterprise. In the context of PR, data (in the numbers sense – not the Star Trek sense) can be critical information to communication pros who need to tell a story.

Take the recession for instance, which has been a story for many charities including two of our...