Xenophon On Norfolk Southern
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The Worst PR Campaign Ever
Public service campaigns have long used friendly or cute characters to inform the public about serious issues and these campaigns can hang around for decades. McGruff The Crime Dog™ has been taking a bite out of crime since 1979, we learned a lot about seat belts from the Crash Test Dummies from 1985 to 1999 and Smokey the Bear first advised us that only we could prevent forest fires way back in 1944.
When they work, branded characters can drive a message...
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Praise For Xenophon
“Xenophon’s vital support allowed the Coast Guard to leverage an unprecedented level of cutting-edge social media venues and technology to reach the broadest audience possible.”