Xenophon Strategies

Josh Stewart

 Consumer products are perhaps the most competitive of any segment of our economy.  Snack-foods especially, are constantly looking to differentiate themselves.  Every day there is intense competition for consumer attention from food giants like Frito-Lay , Kettle Brand, Utz and many others.

Recently, popchips an “all-natural” snack food that markets itself as a healthy alternative to potato chips, debuted a viral-style marketing campaign based on a fake...