Xenophon On Public Affairs
-
The Worst PR Campaign Ever
Public service campaigns have long used friendly or cute characters to inform the public about serious issues and these campaigns can hang around for decades. McGruff The Crime Dog™ has been taking a bite out of crime since 1979, we learned a lot about seat belts from the Crash Test Dummies from 1985 to 1999 and Smokey the Bear first advised us that only we could prevent forest fires way back in 1944.
When they work, branded characters can drive a message...
Posts by Tag
- 24 hour on-call support
- Aaron Sorkin
- ads
- advertising
- advocacy
- air transport association
- Alabama
- analytics
- Apple
- apps
- Arizona
- Ashton Kutcher
- Australia
- authenticity
- awards
- Bank of America
- Barbara Walters
- branding
- Carnival Corporation
- Celebrity
- Celebrity Meltdowns
- charity
- Charlie Sheen
- Chili Cookoff
- Chipotle
- Co-Branding
- Content Management
- Costa Concordia
- Costa Cruise Lines
- crisis communications
- Crisis Planning and Testing
- Crisis Response
- Danny McBride
- data strategy
- DC
- Diamondbacks
- Dick's Sporting Goods
- digital media
- digital media education
- Dignity Project
- Dominos
- doughnut day
- ESPN
- football
- FOX News
- Francesco Schettino
- Goldman Sachs
- Google+
- government affairs
- Graphic Design
- grass roots advocacy
- Hank Williams
- Hank Williams Jr.
- having a word
- HBO
- Herman Cain
- Highways
- Hurrican Irene
- Hurricane Irene
- Immigration
- incident response
- Intern
- Jan Brewer
- Jennifer Lawrence
- Jerry Sandusky
- Joe Parterno
- Joe Paterno
- Journalism
- Jr.
- K-Swiss
- Kenny Powers
- Klout
- Korn/Ferry International
- labor
- LeBron James
- legislative strategy
- LSU
- Lunch
- Magazine
- Managing Your Audience
- March Madness
- Marketing
- McDonalds
- media analysis
- media monitoring
- media relations
- media relations media training
- media relations training
- media training
- message development
- metrics
- MLB
- Monday Night Football
- Motrin
- Nate Silver
- National Donut Day
- NBA
- NBC
- NCAA
- Netflix
- New York Times
- news creation
- NFL
- Non-Profit
- Norfolk Southern
- Obama
- Olympics
- Penn State
- Phillip Morris
- Popchips
- Poverty
- PR Stunt
- press conference
- Public Affairs
- Public Education
- public relations
- recession
- recipes
- Red Kettle Kickoff
- regulation
- Remembrance
- Report Card
- reputation and image management
- reputation and issues management
- reputation and issues management; entertainment
- salvation army
- Salvation Army Canada
- Scandal
- September 11 Remembrances
- social media
- social media development
- social media monitoring
- southwest airlines
- Spirit Airlines
- sports
- star trek
- star wars
- Steve Jobs
- Succession Plan
- Suns
- superbowl
- Thanksgiving
- The Salvation Army
- The View
- traditional media
- Transportation
- trend marketing
- U.S. Navy
- video
- viral videos
- volkswagen
- wall street journal
- Weiner
- White House
- Whitney Houston
- xenophon news
- YouTube
Post Authors
washington, dc 202.289.4001 SAN FRANCISCO, ca 707.781.9170
24-Hour Crisis Response Line 708-237-6422
Member of the Council of Public Relations Firms and the Public Relations Global Network.
© 2013 Xenophon Strategies
Praise For Xenophon
“Xenophon’s vital support allowed the Coast Guard to leverage an unprecedented level of cutting-edge social media venues and technology to reach the broadest audience possible.”