Xenophon Strategies

Josh Stewart

Launching a new logo can be a difficult task for any brand.  Fresh in our minds is the recent experience of clothing company GAP, which ended badly with the company reversing course and moving back to the old logo.  A few months ago the University of California system introduced a new logo (see below).  Over time the school began rolling out the...

Matt Meenan

Another day, another Wall Street scandal. Late last week, JPMorgan Chase, the nation’s largest bank, announced a $2 billion loss on a proprietary trade involving derivatives. While the firm apparently remains financially sound, the incident will no doubt remind many of the 2008 financial bust and again raises questions about banks that are “too big to fail.” Already,...