Xenophon On Spirit Airlines
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When Do Brands Need To Grow Up?
The Economist recently examined the old adage “There is no such thing as bad publicity.” The conclusion? Of course there is bad publicity, but not all bad publicity is the same.
Brands like Hoover, McDonald’s or The Salvation Army, all bring certain things to mind. That is because there is already a relationship (whether one admits it or not) with that brand. So any...
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Praise For Xenophon
“The last time we worked together, Xenophon helped produce a strategic plan that ultimately transformed a bankrupt technology company with a stock option probe into a successful $2.1 billion acquisition.”