Xenophon Strategies

Erica Lawton

Twitter hashtags can be a great way to rally an online community and promote a campaign initiative. For instance, during The Salvation Army’s inaugural World Record Bell Ringing Contest for the 2011 Red Kettle Campaign, the hashtag #RingItOn was tweeted more than 19,500 times and helped bring greater attention to the effort.

Sometimes, though, a hashtag can take on a...

Katie Lane

Much like the actor he replaced on Two and Half Men, Ashton Kutcher has been facing a bit of a PR firestorm lately.  Just a few weeks ago, reports surfaced that he allegedly cheated on his wife of six years, Demi Moore with a younger...

Bob Brady

This hasn’t happened to me, yet. But imagine you had something important to say and needed to get the message out to the largest number of people as fast as possible, but you had only 100 followers on Twitter. Pretty unlikely anyone will know that you just saw the new Harry Potter and thought it was the greatest film of the series.  

But what if you tagged @KimKardashian, @APLUSK...