Xenophon Strategies

Blake Rhodes

As we settle in for our “once every four years” ritual of watching the Olympics over the next two weeks, we’ll be viewing the games differently than any other Olympiad in history: with an iPad or Tablet in one hand and the TV remote control in the other.

NBC, which has produced every summer Olympic games since Seoul in 1988 and every Winter Games since Salt Lake City in 2002, will utilize four networks on television—NBC Sports Network, MSNBC, CNBC and BRAVO...

Erica Lawton

Twitter hashtags can be a great way to rally an online community and promote a campaign initiative. For instance, during The Salvation Army’s inaugural World Record Bell Ringing Contest for the 2011 Red Kettle Campaign, the hashtag #RingItOn was tweeted more than 19,500 times and helped bring greater attention to the effort.

Sometimes, though, a hashtag can take on a...

Katie Lane

Much like the actor he replaced on Two and Half Men, Ashton Kutcher has been facing a bit of a PR firestorm lately.  Just a few weeks ago, reports surfaced that he allegedly cheated on his wife of six years, Demi Moore with a younger...

Bob Brady

This hasn’t happened to me, yet. But imagine you had something important to say and needed to get the message out to the largest number of people as fast as possible, but you had only 100 followers on Twitter. Pretty unlikely anyone will know that you just saw the new Harry Potter and thought it was the greatest film of the series.  

But what if you tagged @KimKardashian, @APLUSK...