Xenophon On Advertising
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Beauty is in the Eye of the Beholder
In today’s technology-driven world, we are inundated with advertising. From social media to traditional media, someone is always trying to sell us something. Typically the product’s advertising theme has something to do with puppies, babies or sex because that’s what gets noticed. However, that’s not the case with Dove’s latest...
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Can You Use Advertising to Clean Up Bad PR?
Fisker, a luxury car manufacturer hopes the answer is yes. On June 22, Fisker ran several ads in The Wall Street Journal. The ads come after several recalls and embarrassing reviews of its only car on the market, the Karma, a luxury hybrid sports sedan. Since its founding in 2007, Fisker has...
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Chipotle's Hog Heaven
How does a burrito company effectively communicate its position on drugging swine? Enlist the help of a country music legend and an up-and-coming British animated filmmaker, of course! Recently, the Mexican restaurant chain Chipotle implemented a brilliant communications strategy based around a well produced short video.
Watch it here:
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Xenophon Launches Advertising & Advocacy Practice: Hires Jason Killian Meath to Head New Division
Xenophon NewsXenophon Strategies announced today that it launched its Advertising & Advocacy Practice. The new Advertising & Advocacy practice will provide clients with strategic messaging and creative services for online, TV, print, and radio advertising campaigns.
“Since I started Xenophon 10 years ago, I’ve seen the PR industry evolve and change in ways we could never imagine,” said...
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Jason Killian Meath Wins GI Film Festival Award for "The Surge: The Untold Story"Xenophon News
Xenophon’s Jason Killian Meath won the 2010 Military Channel Award at the GI Film Festival for his 2009 feature documentary “The Surge: The Untold Story,” which tells the story of the military surge in Iraq in 2007 and 2008.
“I am grateful that ‘The Surge’ was recognized by the GI Film Festival,” said Meath, who...
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“The last time we worked together, Xenophon helped produce a strategic plan that ultimately transformed a bankrupt technology company with a stock option probe into a successful $2.1 billion acquisition.”