Xenophon Strategies

Blake Rhodes

Successes in business and in baseball are measured with metrics, or statistics.  Numbers help quantify the return on investment on a business initiative such as a social media campaign or a multi-million dollar shortstop.

I find that quantifying business success in social media is very similar to extrapolating a player’s stats.  Just as there are many facets of a baseball game that help measure a player’s worth to the team (as a batter, fielder or pitcher),...