Xenophon Strategies

Brandon Wright

If watching dressage makes you thirsty, don’t expect to quench your thirst with a local beer; Heineken has the exclusive “pouring rights” of the games. According to a recent article in Ad Age, the London Olympic Organizing Committee of the Olympic Games (LOCOG) has cleared the...

Mark Hazlin

This is not a gripe session, but if you’re like me, yesterday you loved Netflix and today you hate them. It was a great service, for a reasonable price, that delivered movies to my mailbox. The website was easy to use, informative and really quite helpful. The company had thought of everything it took to deliver rented movies to me, even covering the postage stamp. It was a reputation that took years to develop.

Now, today, I’m not only angry at them, but I even fear...

Jennifer June Lay

This famous Romeo and Juliet quote refers to the importance of what things are, not what things are called.  But in the world of consumer products, brand identity plays a huge role in purchasing decisions.  So what would happen if a rose lost its identity, its brand and looked like every other flower in the garden?  Would it still have its status as the symbol of love? Would Valentine’s Day still be one of biggest sales days of the year?  Would consumers...

Josh Stewart

The Economist recently examined the old adage “There is no such thing as bad publicity.”  The conclusion?  Of course there is bad publicity, but not all bad publicity is the same.

Brands like Hoover, McDonald’s or The Salvation Army, all bring certain things to mind.  That is because there is already a relationship (whether one admits it or not) with that brand.  So any...

Bob Brady

 Before entering the draft and playing his first game in the NBA, LeBron James attracted the attention of the world as a high school superstar who eventually had the full attention of Cleveland Cavaliers’ fans, basketball fans, sports reporters and current and former NBA players. His every action, on and off the court, along with every comment has been scrutinized by fans and critics in...