This famous Romeo and Juliet quote refers to the importance of what things are, not what things are called. But in the world of consumer products, brand identity plays a huge role in purchasing decisions. So what would happen if a rose lost its identity, its brand and looked like every other flower in the garden? Would it still have its status as the symbol of love? Would Valentine’s Day still be one of biggest sales days of the year? Would consumers...
Xenophon Strategies CEO and President David Fuscus appeared in a National Public Radio story discussing the public relations industry's role in political advocacy. To read the story click here and to listen click...
The National Telecommunications and Information Administration (NTIA) and the Rural Utilities Service (RUS) made $4.8 billion in American Recovery and Reinvestment Act (ARRA) funding available to expand broadband access to un-served and underserved communities.
Applications for this round of funding will be accepted between February 16, 2010 and March 15, 2010.
This round of funding includes:
President Obama released his 2011 budget yesterday. The 192 page dicument includes information on the President’s priorities, budget overviews organized by agency, and summary tables.
“The last time we worked together, Xenophon helped produce a strategic plan that ultimately transformed a bankrupt technology company with a stock option probe into a successful $2.1 billion acquisition.”