Xenophon Strategies

Katherine Arnold

In an age of new technology and faster communication, Twitter has proven itself as the new standard for “breaking news.”   At 4:15 p.m. (PT) on February 11, 2011, @ajadiornavy sent out a tweet to her 868 followers that Whitney Houston had been found dead at the Beverly Hills Hotel.  The...

Blake Rhodes

As our family prepares for a great turkey feast today, I’m wondering how Tiger Woods will be spending his Thanksgiving.  Since he sat down for his helping of turkey last year, his personal and professional life has been turned upside down.  So has his impact in social media, despite his recent foray into the Twitterverse.

A year ago, he was the number one golfer in the world with a beautiful wife, two young children...

Blake Rhodes

When we saw how the sports world exploded on Monday, we couldn’t help but check out how it played out online. 

For anyone chained in a dungeon that day, the NCAA Basketball championship game had its highest ratings in recent history. MLB Commissioner Bud Selig was disgusted that news of his league’s Opening Day was bumped by Tiger Woods’ sensational Masters press conference. And, the Philadelphia Eagles made a major trade of their starting quarterback,...