Xenophon Strategies

Josh Stewart

According to Klout.com, Klout “…measures influence based on your ability to drive action. Every time you create content or engage followers you influence others. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare.” 

For those of you who don’t know Klout uses the following to calculate its much admired score:

• How...

Blake Rhodes

Successes in business and in baseball are measured with metrics, or statistics.  Numbers help quantify the return on investment on a business initiative such as a social media campaign or a multi-million dollar shortstop.

I find that quantifying business success in social media is very similar to extrapolating a player’s stats.  Just as there are many facets of a baseball game that help measure a player’s worth to the team (as a batter, fielder or pitcher),...