Xenophon Strategies

Bob Brady

I won’t pretend to know much about Julia Child and her cooking. I can’t even claim to have seen the movie Julie & Julia, which earned Meryl Streep a Golden Globe, as well as an Academy Award nomination. What I do know though, is that today, August 15, the legendary Julia Child would be turning 100 years old. I also know that she was one of, if not the most influential chef and television personalities...

Brandon Wright

Fisker, a luxury car manufacturer hopes the answer is yes. On June 22, Fisker ran several ads in The Wall Street Journal. The ads come after several recalls and embarrassing reviews of its only car on the market, the Karma, a luxury hybrid sports sedan. Since its founding in 2007, Fisker has...

Katie Lane

I first interviewed for an internship here at Xenophon in 2008 while I was still a senior at Miami University in Ohio.  My interview process was done entirely over the phone, and I can still remember how nervous I was (anyone who knows me, knows that this is nothing new) talking to the staff about why I was qualified to become an intern in Xenophon’s public relations practice for the summer.

Four...

Josh Stewart

As anyone with the red and blue Bank of America (BoA) debit card knows, the fourth largest bank in the U.S. recently proposed a $5 fee for use its debit card.  Netflix, in efforts to modernize their business model, decided to not only rename the DVD portion of its business to Qwikster (???), but also to raise prices considerably.   

Both...

Josh Stewart

The Economist recently examined the old adage “There is no such thing as bad publicity.”  The conclusion?  Of course there is bad publicity, but not all bad publicity is the same.

Brands like Hoover, McDonald’s or The Salvation Army, all bring certain things to mind.  That is because there is already a relationship (whether one admits it or not) with that brand.  So any...