Xenophon Strategies

Bob Brady

Do you really need to watch the Alabama-LSU showdown for the National Championship on TV? Not necessarily. Social media can provide you an experience that your 55” flat screen can’t: interaction with your fellow fans.

Social media sites like Facebook and Twitter have changed the way friends and fans take part in watching sports. The past few days for example, my Facebook wall has been lit up by dramatic play-by-plays from...

Mark Hazlin

The early feedback for Google+ is in and the reviews are...not that great. Still, if you are a professional communicator, Google+ is a social media platform you should strongly consider joining.

Google+, like Facebook, has a lot of promise because it allows organizations to communicate directly with their employees, fans, customers, etc. Yes, Facebook already offers this. And, keeping up two profiles is time-consuming and might dilute your audience. Indeed, most organizations are...

Katie Lane

Much like the actor he replaced on Two and Half Men, Ashton Kutcher has been facing a bit of a PR firestorm lately.  Just a few weeks ago, reports surfaced that he allegedly cheated on his wife of six years, Demi Moore with a younger...

Josh Stewart

According to Klout.com, Klout “…measures influence based on your ability to drive action. Every time you create content or engage followers you influence others. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare.” 

For those of you who don’t know Klout uses the following to calculate its much admired score:

• How...

Bob Brady

 Before entering the draft and playing his first game in the NBA, LeBron James attracted the attention of the world as a high school superstar who eventually had the full attention of Cleveland Cavaliers’ fans, basketball fans, sports reporters and current and former NBA players. His every action, on and off the court, along with every comment has been scrutinized by fans and critics in...