Xenophon Strategies

Blake Rhodes

Little did former University of North Carolina defensive tackle Marvin Austin know that the following Twitter post would jeopardize his college and professional career: “I live in club LIV so I get the tenant rate…bottles comin’ like it’s a giveaway.” This was one of...

Blake Rhodes

Business leaders often revel in getting customer feedback so they can refine their product or message. Imagine hearing from 20,000 of your best customers all at once. Great, if they’re happy. Not so great, if they’re not.

Golden State Warriors owner Joe Lacob recently had a not-so-pleasant experience when the team’s fan base displayed its displeasure over the trade of popular player Monta Ellis when he was roundly...

Brandon Wright

You’ve posted on Facebook, tweeted on Twitter, and connected on LinkedIn but have you pinned on Pinterest?  Pinterest is the fastest growing social network with more than 11 million users and averages more than one thousand visitors every minute. It has quickly become the social site to share images or videos of...

Jennifer June Lay

This past weekend basketball fans everywhere were glued to their TVs cheering on their favorite college team or cheering against the team everyone just loves to hate.   With the official 2012 NCAA Men’s Basketball Championship bracket being released Sunday, more time will probably be spent researching stats for Round 1 during the next couple of days than on that impending deadline.  However,...

Katherine Arnold

In an age of new technology and faster communication, Twitter has proven itself as the new standard for “breaking news.”   At 4:15 p.m. (PT) on February 11, 2011, @ajadiornavy sent out a tweet to her 868 followers that Whitney Houston had been found dead at the Beverly Hills Hotel.  The...