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Xenophon On Social Media Development

  • I Can't Live Without 'em: Top 6 Apple Apps for PR Pros

     I’ve been working in PR since I was 16 years old and used to write press releases for my dad’s restaurant.  I’m also a gadget guy and adore technology, which allows me to tolerate the personal process of vetting apps and software to find what’s truly useful.

    Here are six Apple apps that have risen to the top and have become an essential part of my daily work life in PR:

    1. Hootsuite. ...
  • Social Media: Content Is the Key to Being Viral

    “Meaningful ReTweets are better than numbers of followers.  Your content is what rings true.”  

    While many words of wisdom were spoken at the Sports Marketing 2.0 VIP Summit I attended this week in San Francisco, this pearl from Social Media 411 creator and curator Jeff Pester (aka @uniquevisitor) stood out for me.  Oh sure, I learned quite a few valuable...

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“The last time we worked together, Xenophon helped produce a strategic plan that ultimately transformed a bankrupt technology company with a stock option probe into a successful $2.1 billion acquisition.”

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