Xenophon Strategies

Bob Brady

Data can be many things; qualitative or quantitative attributes of a variable, or – as Trekkies know – an android who serves on the starship Enterprise. In the context of PR, data (in the numbers sense – not the Star Trek sense) can be critical information to communication pros who need to tell a story.

Take the recession for instance, which has been a story for many charities including two of our...