Xenophon On Star Wars
-
The Force is With Volkswagen
Volkswagen’s “The Force” Super Bowl ad is the latest example that advertising can last a lot longer than 30 seconds. The ad, in which a little boy in a Darth Vader costume tries to summon "The Force" on objects, including a Passat, was released days before Super Bowl XLV. The result? The ad quickly went viral -- registering more than 12.5 million views on YouTube, 10,000 comments and 62,000 Facebook "likes." After the game, the...
Posts by Tag
- 24 hour on-call support
- Aaron Sorkin
- ads
- advertising
- advocacy
- air transport association
- Alabama
- analytics
- Apple
- apps
- Arizona
- Ashton Kutcher
- Australia
- authenticity
- awards
- Bank of America
- Barbara Walters
- branding
- Carnival Corporation
- Celebrity
- Celebrity Meltdowns
- charity
- Charlie Sheen
- Chili Cookoff
- Chipotle
- Co-Branding
- Content Management
- Costa Concordia
- Costa Cruise Lines
- crisis communications
- Crisis Planning and Testing
- Crisis Response
- Danny McBride
- data strategy
- DC
- Diamondbacks
- Dick's Sporting Goods
- digital media
- digital media education
- Dignity Project
- Dominos
- doughnut day
- ESPN
- football
- FOX News
- Francesco Schettino
- Goldman Sachs
- Google+
- government affairs
- Graphic Design
- grass roots advocacy
- Hank Williams
- Hank Williams Jr.
- having a word
- HBO
- Herman Cain
- Highways
- Hurrican Irene
- Hurricane Irene
- Immigration
- incident response
- Intern
- Jan Brewer
- Jennifer Lawrence
- Jerry Sandusky
- Joe Parterno
- Joe Paterno
- Journalism
- Jr.
- K-Swiss
- Kenny Powers
- Klout
- Korn/Ferry International
- labor
- LeBron James
- legislative strategy
- LSU
- Lunch
- Magazine
- Managing Your Audience
- March Madness
- Marketing
- McDonalds
- media analysis
- media monitoring
- media relations
- media relations media training
- media relations training
- media training
- message development
- metrics
- MLB
- Monday Night Football
- Motrin
- Nate Silver
- National Donut Day
- NBA
- NBC
- NCAA
- Netflix
- New York Times
- news creation
- NFL
- Non-Profit
- Norfolk Southern
- Obama
- Olympics
- Penn State
- Phillip Morris
- Popchips
- Poverty
- PR Stunt
- press conference
- Public Affairs
- Public Education
- public relations
- recession
- recipes
- Red Kettle Kickoff
- regulation
- Remembrance
- Report Card
- reputation and image management
- reputation and issues management
- reputation and issues management; entertainment
- salvation army
- Salvation Army Canada
- Scandal
- September 11 Remembrances
- social media
- social media development
- social media monitoring
- southwest airlines
- Spirit Airlines
- sports
- star trek
- star wars
- Steve Jobs
- Succession Plan
- Suns
- superbowl
- Thanksgiving
- The Salvation Army
- The View
- traditional media
- Transportation
- trend marketing
- U.S. Navy
- video
- viral videos
- volkswagen
- wall street journal
- Weiner
- White House
- Whitney Houston
- xenophon news
- YouTube
Post Authors
washington, dc 202.289.4001 SAN FRANCISCO, ca 707.781.9170
24-Hour Crisis Response Line 708-237-6422
Member of the Council of Public Relations Firms and the Public Relations Global Network.
© 2013 Xenophon Strategies
Praise For Xenophon
“The last time we worked together, Xenophon helped produce a strategic plan that ultimately transformed a bankrupt technology company with a stock option probe into a successful $2.1 billion acquisition.”