Xenophon On Volkswagen
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The Force is With Volkswagen
Volkswagen’s “The Force” Super Bowl ad is the latest example that advertising can last a lot longer than 30 seconds. The ad, in which a little boy in a Darth Vader costume tries to summon "The Force" on objects, including a Passat, was released days before Super Bowl XLV. The result? The ad quickly went viral -- registering more than 12.5 million views on YouTube, 10,000 comments and 62,000 Facebook "likes." After the game, the...
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