Air Transport Association: Dollars and Sense » Devising a legislative and media strategy for the airline industry to change the atmosphere on Capitol Hill.
Air Transport Association: In the Eye of the Storm » Two-pronged effort coordinated communications following hurricanes Katrina and Rita.
American Iron and Steel Institute: Communications Campaign » Outreach efforts sought to provide information on controversial tariffs.
Computing Research Association: Taulbee Survey Release » Client gains national media coverage with timely survey.
Midwest ISO: Rebranding a Non-Profit Organization » Rebranding effort recharged organization that rallied around its new image.
Ponderosa Steakhouse: A Coordinated Media Strategy » When the sniper case hit home, Xenophon provided strategic counsel and managed media logistics.
The Salvation Army: Developing National News » Showcasing charity’s staff accomplishments with a long lead pitch.
The Salvation Army: Digital Media Engagement » Viral campaign lights a spark
The Salvation Army: Jonas Brothers Rock Red Kettle Campaign » Campaign used celebrity endorsement to create awareness and drive donations.
The Salvation Army: The Kroc Bequest » Philanthropist’s $1 billion gift presents a media challenge.
United States Coast Guard: The Coast Guard Communicates Change » Build support for change while maintaining focus on keeping America safe and secure.
“Xenophon’s vital support allowed the Coast Guard to leverage an unprecedented level of cutting-edge social media venues and technology to reach the broadest audience possible.”