Xenophon Strategies

American Meat Institute

Xenophon developed two educational products for American Meat Institute members. The goal of one of the products was to provide instruction on conducting effective media outreach; the goal of the other was to provide instruction on conducting outreach to legislators. The deliverables were two compact discs that contained tutorials in electronic formats, which members can use on their computers. Xenophon developed a brand name for the programs, “Meat Up … Media Outreach Toolkit,” and “Meat Up … Legislator Outreach Toolkit.”