Associated General Contractors, New York State Chapter
Xenophon Strategies was hired by the Associated General Contractors to raise awareness of deteriorating bridges in New York State. The public affairs campaign supporting this effort, NY Bridges Are Falling Down, features radio, television, billboard and newspapers advertisements and a fully interactive Web site, built by Xenophon’s internal Web development team. The site allows visitors to identify the status of every bridge in each county via an interactive county-by-county map, send personalized letters to their legislators, and sign up for updates via text messaging and email. A Facebook Fan Page and Twitter feed, @SafeNYBridges, allow users to interact with one another and distribute campaign news online.
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