Xenophon is the firm of record for the Midwest ISO, which operates the electric grid in 13 Midwestern states and Manitoba, Canada to ensure the reliable transmission of power. Xenophon provides public and media relations services as well as crisis support. Xenophon works closely with Midwest ISO’s communications team to help build its reputation as a trusted and independent resource representing the electric power industry.
After initially developing clear messaging and a streamlined internal communications process, Xenophon assisted the client in creating a strategic communications plan that positioned Midwest ISO as an independent authority. The plan created a foundation for Midwest ISO to have strong relationships with the national press and among its stakeholder audiences.
Much of Xenophon’s work involves developing outreach strategies, creating messaging and story ideas. In addition, Xenophon Strategies provides strategic counsel on communications issues and round-the-clock crisis support. Midwest ISO is also being positioned as an industry-thought leader with article placements in both national publications such as the New York Times and The Wall Street Journal and throughout regional outlets. Xenophon has also worked to establish relationships with non-trade media, offering trainings to executives and company spokespersons in order to maximize their effectiveness as voices for the company.
“Xenophon’s vital support allowed the Coast Guard to leverage an unprecedented level of cutting-edge social media venues and technology to reach the broadest audience possible.”