Xenophon provided public relations and media relations services to Virgin America, the low-fare Virgin-branded U.S. airline controlled and owned by U.S. investors. Xenophon’s strategy was aimed at creating positive news announcements throughout all stages of the airline’s development. By rolling out news strategically, Xenophon positioned the airline to enter the market with immediate impact followed by a period of sustained media coverage. Virgin America was granted approval by the U.S. Department of Transportation, concluding Xenophon's three years of work for the airline.
“The last time we worked together, Xenophon helped produce a strategic plan that ultimately transformed a bankrupt technology company with a stock option probe into a successful $2.1 billion acquisition.”