Xenophon Strategies

Media Training

We have provided strategic counsel on media relations to thousands of CEOs, business executives and communications staff. Our media trainings encompass all areas of communications, and can take place either at our offices, on-site at the client’s office or other venues as appropriate. They are uniquely tailored to an organization’s current media issues, typically conducted in full or half-day increments depending on the number of participants. Sessions are generally structured as follows:

Today’s Communications Environment Presentation

This 60- to 90-minute overview is designed to provide a broad overview about media today, with specific discussion about the client’s communications needs, strategy and protocols. A session can include as many participants as client facilities can accommodate; Xenophon has presented to as many as 300 in a session that typically includes the training participants as well as others in a communications support role, but who may not be participating in on-camera training.Today’s Communications Environment Presentation

On-camera skill building and interviews

Participants are typically trained in groups of no more than 5, directed by a Xenophon senior executive. The sessions are videotaped by an experienced camera and sound crew. These sessions are based on issues current to a client and can simulate print, broadcast, and Internet interview settings, news conferences or crisis response scenarios. Our agency has prepped clients for editorial board presentations to such publications as the New York Times and Washington Post, and interviews for “60 Minutes” and “Dateline”. Our goal – ensure that the client is prepared better than the reporters who will interview them. These sessions, including interview critique, require at least five hours, depending on the number of participants, and have taken as much as two days depending on client needs.

Training Follow-up