Xenophon Strategies

Public Opinion Strategies

Public Opinion Strategies, a survey research company specializing in corporate, public policy and litigation research, partners with Xenophon Strategies to analyze and utilize data to develop effective strategies for clients. Having developed messages for political and public affairs campaigns and for some of the most complex public policy battles of the decade, Public Opinion Strategies does more than simply monitor public opinion; it develops messages that defend the clients' interests while impacting complex public policy issues.

Public Opinion Strategies’ political background enables it to measure the differences between stated attitudes and likely behavior. Most non-political researchers simply focus on peoples' reactions to simple questions, measuring what people "want" to do, rather than what they will actually do upon learning the trade-offs and costs involved with the issue.

This issue-related work has extended to corporate image, community relations, and crisis management research for local companies, Fortune 500 corporations, government entities and industry coalitions throughout the country. Clients include: NBC/Wall Street Journal, DaimlerChrysler, The National Association of Realtors, Pfizer, WellPoint, The Robert Wood Johnson Foundation, Verizon, The United Nations Foundation and the U.S. Chamber of Commerce.

Public Opinion Strategies has conducted thousands of research projects testing various communications messages. More specifically, these projects have been aimed at measuring the believability, relevance, uniqueness, and motivating appeal of print, television, and radio advertising. Public Opinion Strategies uses a variety of research techniques, both qualitative and quantitative, in each of these mediums to understand how consumers react to advertising and what works.