As an Managing Director at Xenophon Strategies, Bob Brady provides communications counsel and support for The Salvation Army in the United States among other clients. Mr. Brady’s responsibilities include reactive media relations and crisis communications work, as well as developing proactive feature stories to highlight the work of The Salvation Army. Mr. Brady has worked with numerous national media outlets and successfully placed stories in The New York Times, USA Today, Newsweek, the Associated Press, NBC News, CNN, MSNBC and elsewhere.
Additionally, Mr. Brady coordinates communications efforts for a variety of Salvation Army events and initiatives throughout the year including the Annual Red Kettle Christmas Campaign and major organizational responses to hurricanes, earthquakes, wildfires and other disasters. This work includes on-site support for spokespeople at events like the Red Kettle Campaign Kickoff at the Dallas Cowboys Thanksgiving Day half-time game, which commences the charity’s largest national fundraiser during the holiday season. In previous years, the kickoff event has featured musical artists including Daughtry, Jonas Brothers, Kelly Clarkson and Carrie Underwood.
Mr. Brady also provides strategic and crisis communications expertise for Airbus Americas, assisting in reactive and proactive media opportunities for the company.
Before joining Xenophon in 2008, Mr. Brady worked at the U.S. Transportation Security Administration (TSA), in Washington, DC, where he was a writer beginning in September 2007. During that time, he drafted correspondence on behalf of TSA in response to questions and concerns raised by members of U.S. Congress, representatives of federal agencies and the general public on a range of issues including airport security and domestic and international air travel.
Previously, Mr. Brady completed internships with Solomon Friedman Advertising in Bloomfield Hills, Michigan and Meridian Entertainment Group in Holt, Michigan. Mr. Brady received his Bachelor’s Degree from Michigan State University, with a double major in English and Advertising.
“The last time we worked together, Xenophon helped produce a strategic plan that ultimately transformed a bankrupt technology company with a stock option probe into a successful $2.1 billion acquisition.”