Xenophon Strategies

Matt Meenan

Matt Meenan is a Vice President in Xenophon’s public relations practice and has expertise in media relations, crisis communications and public affairs. He currently manages several accounts including The Salvation Army and the Dollar Coin Alliance. In this role, he oversees account activities, conducts regular media trainings and provides strategic counsel to manage issues and drive positive traditional and online media coverage for clients. He has worked with national and local journalists to secure feature-length stories in print, broadcast and online outlets including the Huffington Post, The New York Times, The Wall Street Journal, USA Today, NBC, CNN, FOX News and others. His work on the Dollar Coin Alliance helped secure lead editorials in The Washington Postand USA Today as well asa feature story on ABC: World News Tonight.

For The Salvation Army in the United States, Mr. Meenan coordinates national communications surrounding the Annual Red Kettle Christmas Campaign – one of the world’s longest-running and most successful philanthropic events. This includes on-site support for spokespeople at the Dallas Cowboys Thanksgiving Day half-time show, which kicks off the charity’s yearly campaign. In past years, the “Red Kettle Kickoff” has featured entertainers including Jonas Brothers, Sheryl Crow, Carrie Underwood and Kelly Clarkson, among others.

Since 2004, Mr. Meenan has provided on-the-ground crisis communications support for The Salvation Army for its disaster response efforts, including tours along the Gulf Coast during and after Hurricanes Katrina and Rita in 2005 and 2006, as well as on-site support for Hurricanes Gustav and Ike in 2008. More recently, Mr. Meenan assisted national communications efforts surrounding the 2010 Haitian earthquake and Hurricane Irene in 2011.

In 2009, Mr. Meenan was instrumental in implementing the Army’s current national online/social media strategy.

During his eight years at Xenophon Strategies, Mr. Meenan has worked with a number of clients in both the public and private sectors, including: Blank Rome, LLP/LLC, Church Benefits Association, the General Services Administration, the Reform Pension Board, U.S. Grains Council, Virgin America and others.

Mr. Meenan is currently pursuing a Master of Business Administration at Georgetown University’s McDonough School of Business. He graduated from Vanderbilt Universityin 2004, where he was a staff writer on the student newspaper, The Vanderbilt Hustler. In 2000, Mr. Meenan interned for Congresswoman Connie Morella (R-Md.).