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The Secret Science Behind Winning Hearts and Minds
Effective persuasion requires more than just a good argument – it’s about understanding communication, psychology, and emotional intelligence. Anyone can improve their persuasion skills with practice and a willingness to learn.
Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response
What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.
What’s the Tea on B2B vs. B2C PR?
The right PR agency will have a strong sense of the different business types and what each may need for a successful communications plan.
Give and You Shall Receive [Media Coverage]
When it comes to getting a client/story some attention, having a working relationship with a journalist can help increase chances of media grabs.
Pitfalls to Avoid
Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.
It’s All About Message Craftsmanship
Crafting a message that shares information, calls people to action or gets folks to adjust their mindset is not easy.
Building Stronger Brand Loyalty Through PR
The key to maintaining a successful brand lies in the loyalty consumers have for the organization.