It’s no exaggeration that earned media is a different ball game these days. To get a better understanding on how PR practitioners feel about the current media relations landscape, PRGN surveyed its 18 U.S. member firms. Xenophon will be diving into each finding over a five-part blog series, looking at what the survey found and how brands can navigate the current landscape.

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Man in suit touching word 'persuade'

Effective persuasion requires more than just a good argument – it’s about understanding communication, psychology, and emotional intelligence. Anyone can improve their persuasion skills with practice and a willingness to learn.

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Old-fashioned compass on a wooden table.

What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.

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Check mate on chess board.

The right PR agency will have a strong sense of the different business types and what each may need for a successful communications plan.

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media coverage giving is receiving

When it comes to getting a client/story some attention, having a working relationship with a journalist can help increase chances of media grabs.

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Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.

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Crafting a message that shares information, calls people to action or gets folks to adjust their mindset is not easy.

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The key to maintaining a successful brand lies in the loyalty consumers have for the organization.

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