Annie Buschman, Author at Xenophon Strategies

Computer with graphs on screen via Carlos Muza on Unsplash

From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics

Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”

Strategic Messaging

The Secret Science Behind Winning Hearts and Minds

Effective persuasion requires more than just a good argument – it’s about understanding communication, psychology, and emotional intelligence. Anyone can improve their persuasion skills with practice and a willingness to learn.

Chalkboard with the word poll written on it.

Digital & Social

The Power of Polls to Build Social Media Engagement

Social media polls facilitate participation from customers and gets them engaging with the brand and its content.

poll Social Media Strategic Messaging

A female influencer setting up her phone and lights to film. By George Milton via Pexels.

Digital & Social

The Rise of Deinfluencing and How Brands Can Benefit

The underlying theme of deinfluencing is stopping overconsumption, an issue for gen Z and gen X in post-pandemic life with the rapid rise of online shopping and TikTok. The trend is especially popular with beauty products, where participating users take to TikTok to give honest reviews.

Digital & Social Trends viral

Old-fashioned compass on a wooden table.

Crisis Communication

Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response

What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.

Strategic Messaging

What’s the Tea on B2B vs. B2C PR?

The right PR agency will have a strong sense of the different business types and what each may need for a successful communications plan.

Media Relations

Give and You Shall Receive [Media Coverage]

When it comes to getting a client/story some attention, having a working relationship with a journalist can help increase chances of media grabs.

Media Relations

Media Relations, Media Training, Strategic Messaging

Pitfalls to Avoid

Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.