Map of the United States.

D.C. has been and remains a vital hub for the future of journalism and earned PR. The nation’s capital, along with NYC and LA, boast 1/5 of the country’s journalists.

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Pray for Damar Hamlin

Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.

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announcing layoffs

In 2021, Better.com CEO Vishal Garg infamously laid off 900 employees over Zoom and received harsh critique. Unfortunately, not all CEOs have learned from Garg’s missteps and continue to deliver bad news the wrong way, hurting their reputation, as well as their business.

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Celebrity endorsements can be a great tool for brand reputation. But organizations must prepare for potential crises with their celebrity partners.

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Although no two crises are the same, preparation and training is paramount in how to respond and manage a crisis.

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For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.

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There are still plenty of obstacles facing public relations professionals in 2022, ranging from reaching media to measuring the impact of PR campaigns to being stretched too thin.

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Whether you’re experienced in giving media interviews or have no idea where to begin, taking part in media training is critical to ensure you’re prepared for a successful interview. 

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Getting your story pitched and successfully placed is not easy. Don’t make it harder by getting trapped in these media relations pitfalls.

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Public Relations pitfalls… they’re everywhere these days. We recommend 5 key pitfalls to avoid that will help keep an organization’s strategic communications goals on track.

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In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.

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During her interview with FOX News, Press Secretary Jen Psaki put on a show by being confident and assertive in response to pointed questions, a great example of how to prepare for an interview.

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Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.

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What a premiere… But if you don’t want any spoilers to the first episode of And Just Like That, the revamp of Sex and the City on HBO MAX, then read no further because it’s a big one (pun intended). 

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COP26 announce the formation of the ISSB. The move will help create a greener economy, end greenwashing, and add real PR value.

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The Pat McAfee Show. If you didn’t know about it a week ago, you do now, all thanks to the goose that laid the golden egg – Aaron Rodgers and the controversy he created around his COVID-19 immunization (or lack thereof).

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The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.

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climate change

The environment is the most watched investor issue facing global businesses. There are significant steps companies can take now that will have a material impact on their long-term financial prospects. 

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vaccine passports
mask and vaccine mandates

Airlines consider mask and vaccine mandates for passengers and employees in response to COIVD-19 to improve safety and confidence in travel.

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Reporting on “Scope 3” business challenges has become a key priority as global expectations from governments, consumers and investors have evolved, raising expectations for serious action higher than ever. 

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Although not all local governments, NGOs and other organizations have the ability to bring in someone like Olivia Rodrigo, many have gotten creative in their communications efforts.

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Muck Rack’s recently released State of PR 2021 highlights that journalists and PR professionals really aren’t listening to what the other one is saying.

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naomi osaka

Not everyone is cut out for media interviews. Tennis great Naomi Osaka gave up millions to avoid facing high-pressure questioning.

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ESG reporting must be more than a reflection of a desire to do good, but an accurate accounting of the progress on key issues investors believe will provide a good return on their investments.  

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Odds of getting a pitch placed can be improved if one follows the preferences of the journalists. This means recognizing that timing is essential.

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Various companies (large and small) and state governments are finding ways to market to and encourage people who are hesitant or resistant to getting the vaccine.  

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Muck Rack’s 2021 State of Journalism revealed that 94% of journalists said their reporting has shifted to focus on the coronavirus in some way. 

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Xenophon Strategies’ CEO David Fuscus was named President-elect of the Public Relations Global Network (PRGN).

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Chubb’s survey on the state of business travel revealed that 85% of business travelers believe airlines are doing everything they can to keep travel safe for passengers.

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Patagonia recently announced that they will no longer offer brand logos on their gear. This change comes following the discovery that people often don’t wear branded gear if they get a new job or when they go out and about for the weekend.

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Media outreach was difficult even before the pandemic. Now, the news cycle focuses 24/7 on COVID, making it even more difficult to place an unrelated story.

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In the Year-of-Crisis, Xenophon Strategies’ President and CEO David Fuscus was named the Crisis Management Executive of the Year for 2020 by the Best in Biz Awards.

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An increase in COVID-19 cases in certain regions requires those who chose to fly to take the right precautions to increase safety.

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A strong crisis communications plan will chart a course not only for the airlines and airports as well as their stakeholders.

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Every PR firm claims to do crisis work, but Xenophon is one of the few true crisis specialists in America — in any given year, 30% to 40% of our client work is crisis related. 

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Dr. David Hamer

Truths about the coronavirus vaccines need to be spread far and wide. Virally, even!

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issue management principles

Chinese audiences were offended by the first cut of “Monster Hunter.” Issue management principles helped avert a further PR disaster.

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Boston Market PR Disaster

Boston Market’s inaction left the company with a major blackeye to its reputation leading to a PR disaster. What could it have done?

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coronavirus second wave crisis communications

What should crisis communicators be considering as the second wave of the coronavirus pandemic threatens the nation? Be prepared!

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covid gyms restaurants

If you want to reduce your chances of contracting COVID-19, avoid gyms, restaurants, hotels according to the journal, Nature.

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ESG Campaign

Xenophon was the top public relations firm in several award categories including for its ESG campaign, crisis response and public affairs.

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ransomware

As many schools and businesses moved online during the coronavirus pandemic, hackers seized the opportunity to issue ransomware demands.

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Horse Racing Safety Reform

Concern about horse racing safety reform and equine drug and safety issues is sky high according to a new Xenophon Analytics survey.

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coronavirus myths and facts
Media Relations: Sending a press release on Friday
quarantine fatigue
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