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In Current Political Climate, Plan for Backlash to Avoid PR Crises
The tensions that exist in our current political climate are nothing new, but companies need to be prepared for various forms of backlash, or even “Bud Lighting,” if they want to expand their inclusion and diversity efforts.
For Insights within the Communications Industry, try these PR Podcasts
There are quite a few podcasts out there, each offering their own winning view on communications, trends, hot topics, and more. This series is to help narrow the search and recommend the best PR podcasts.
Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
D.C. has been and remains a vital hub for the future of journalism and earned PR. The nation’s capital, along with NYC and LA, boast 1/5 of the country’s journalists.
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped
Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.
Announcing Layoffs is Never Easy, But Those Impacted Come First
In 2021, Better.com CEO Vishal Garg infamously laid off 900 employees over Zoom and received harsh critique. Unfortunately, not all CEOs have learned from Garg’s missteps and continue to deliver bad news the wrong way, hurting their reputation, as well as their business.
When A Celebrity Partnership Goes South, Take Swift Action
Celebrity endorsements can be a great tool for brand reputation. But organizations must prepare for potential crises with their celebrity partners.
In a Crisis, Define the Narrative Before It’s Defined by Others
Although no two crises are the same, preparation and training is paramount in how to respond and manage a crisis.
Spokespersons: Don’t Limit Yourself to Just One
For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.
Tap into Influencer Marketing to Strengthen Your PR Campaign
Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.
Challenges Persist for PR Pros in 2022
There are still plenty of obstacles facing public relations professionals in 2022, ranging from reaching media to measuring the impact of PR campaigns to being stretched too thin.
Through Training, Be Equipped to Handle Media Interviews
Whether you’re experienced in giving media interviews or have no idea where to begin, taking part in media training is critical to ensure you’re prepared for a successful interview.
Have Data to Share? It Can Help with Your PR Efforts
Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.
Success in Media Pitching Doesn’t Come Easy – Especially These Days
Getting your story pitched and successfully placed is not easy. Don’t make it harder by getting trapped in these media relations pitfalls.
It’s Never Too Late to Create a Communications Strategy
Public Relations pitfalls… they’re everywhere these days. We recommend 5 key pitfalls to avoid that will help keep an organization’s strategic communications goals on track.
Amid a Crisis, Know How to Prepare Key Messages
In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.
#HashtagsArentDead, We Need to Use Them Better
Thanks to advanced search algorithms and trends in social media use by GenZ, there has been a recent debate on the need for #hashtags on platforms like Instagram and TikTok. Our take: hashtags are still relevant and useful; we just need to use them better.
Jen Psaki Shows Off Skills by Neutralizing Interview with FOX News
During her interview with FOX News, Press Secretary Jen Psaki put on a show by being confident and assertive in response to pointed questions, a great example of how to prepare for an interview.
Be Flexible with the Unreliable Nature of PR in 2022
If the past 2 years have taught PR pros anything, it’s that we need to be adaptable to the reliability of plans being unreliable. This means having a backup plan to a backup plan, looking for successes outside traditional media and building relationships with reporters
Following Podcasters’ Preferences Can Help Pitch Success
Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.
Shocking Death in Sex and the City Revival Forces Peloton into Crisis PR Response
What a premiere… But if you don’t want any spoilers to the first episode of And Just Like That, the revamp of Sex and the City on HBO MAX, then read no further because it’s a big one (pun intended).
ISSB ESG Framework to Create a Greener Economy and Halt Greenwashing
COP26 announce the formation of the ISSB. The move will help create a greener economy, end greenwashing, and add real PR value.
Aaron Rodgers: The Goose that Laid the Golden Egg for Pat McAfee
The Pat McAfee Show. If you didn’t know about it a week ago, you do now, all thanks to the goose that laid the golden egg – Aaron Rodgers and the controversy he created around his COVID-19 immunization (or lack thereof).
Don’t Lie to Media: NFL, Packers QB Rodgers Sacked by the Truth
The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.
ESG Strategies Need to Account for Future Climate Change
The environment is the most watched investor issue facing global businesses. There are significant steps companies can take now that will have a material impact on their long-term financial prospects.
With Blogs’ Long History They’re More Relevant Today Than Ever
Blogs have a long history of being one of the first forms of social media that stretches back more than 20 years and are still an incredibly important form of communication.
Airlines Look to Boost Confidence with Travelers Ahead of FDA Approval
Airlines consider mask and vaccine mandates for passengers and employees in response to COIVD-19 to improve safety and confidence in travel.
Aviation Puts New Emphasis on Climate-Related ESG
Reporting on “Scope 3” business challenges has become a key priority as global expectations from governments, consumers and investors have evolved, raising expectations for serious action higher than ever.
PR Pros, Communicators Expect Industry to be “Redefined” In Next 5 Years
MuckRack’s recent report “State of Public Relations 2021” revealed that 48% of communicators believe there will be at least “moderate” change in the PR industry in the next 5 years.
Olivia Rodrigo Encourages People to Get COVID Vaccinations
Although not all local governments, NGOs and other organizations have the ability to bring in someone like Olivia Rodrigo, many have gotten creative in their communications efforts.
Ignoring Journalists’ Pitch Preferences Raises Barrier for Media Pitches
Muck Rack’s recently released State of PR 2021 highlights that journalists and PR professionals really aren’t listening to what the other one is saying.
Give Your TikTok Account a Personality, Authenticity
TikTok provides a great opportunity for brands to focus on a market, whether big or small, and showcase their own personalities.
Apple’s New iOS Forces a Rethink on Facebook Ad Dollars
Apple’s new iOS feature allowing users to opt out of being tracked will have an impact on a company’s ability to advertise to its target audience, including Facebook.
Mandatory Media Obligations in Sports: Are They Needed?
Not everyone is cut out for media interviews. Tennis great Naomi Osaka gave up millions to avoid facing high-pressure questioning.
COVID Takes ESG Beyond PR and Into Real Action
ESG reporting must be more than a reflection of a desire to do good, but an accurate accounting of the progress on key issues investors believe will provide a good return on their investments.
To Make Your Pitch Successful; Timing is Critical to Break Through the Clutter
Odds of getting a pitch placed can be improved if one follows the preferences of the journalists. This means recognizing that timing is essential.
Top 10 Covid-19 Vaccine Promotions
Various companies (large and small) and state governments are finding ways to market to and encourage people who are hesitant or resistant to getting the vaccine.
Twitter has value to Journalists Even If Organizations Are Reluctant
According to 76% of journalists who participated in Muck Rack’s 2021 State of Journalism, Twitter is the most valuable social media platform.
94% of Journalists Say Their Beat Shifted to Focus on Coronavirus
Muck Rack’s 2021 State of Journalism revealed that 94% of journalists said their reporting has shifted to focus on the coronavirus in some way.
David Fuscus Named President-elect of The Public Relations Global Network
Xenophon Strategies’ CEO David Fuscus was named President-elect of the Public Relations Global Network (PRGN).
Business Travelers Trust Airlines During Pandemic
Chubb’s survey on the state of business travel revealed that 85% of business travelers believe airlines are doing everything they can to keep travel safe for passengers.
Patagonia’s ESG Hurts Brands, Keeps Footprint Down
Patagonia recently announced that they will no longer offer brand logos on their gear. This change comes following the discovery that people often don’t wear branded gear if they get a new job or when they go out and about for the weekend.
Is Pitching by Phone Dead? Media Outreach During an Unrelenting News Cycle
Media outreach was difficult even before the pandemic. Now, the news cycle focuses 24/7 on COVID, making it even more difficult to place an unrelated story.
David Fuscus Named 2020 Crisis Executive of the Year
In the Year-of-Crisis, Xenophon Strategies’ President and CEO David Fuscus was named the Crisis Management Executive of the Year for 2020 by the Best in Biz Awards.
If You’re Going to Fly, Take Precautions to Increase Safety
An increase in COVID-19 cases in certain regions requires those who chose to fly to take the right precautions to increase safety.
Airlines Need Crisis Communications Plan as Part of Long-Term Recovery
A strong crisis communications plan will chart a course not only for the airlines and airports as well as their stakeholders.
Xenophon Met The Year of Crisis Head On
Every PR firm claims to do crisis work, but Xenophon is one of the few true crisis specialists in America — in any given year, 30% to 40% of our client work is crisis related.
The Coronavirus Vaccines Explained
Truths about the coronavirus vaccines need to be spread far and wide. Virally, even!
How Did the Sony PS5 Become The Hottest Gift of 2020?
The Sony PS5 is probably the most talked about gift of Christmas this year. Is it possible for marketers to make a story to go viral?
“Monster Hunter” Film Producers Follow Issues Management Principles to Halt PR Crisis
Chinese audiences were offended by the first cut of “Monster Hunter.” Issue management principles helped avert a further PR disaster.
Boston Market Remains Silent as PR Disaster Ruins Thanksgiving, Damages Reputation
Boston Market’s inaction left the company with a major blackeye to its reputation leading to a PR disaster. What could it have done?
6 Crisis Communications Steps to Survive the Pandemic’s Second Wave
What should crisis communicators be considering as the second wave of the coronavirus pandemic threatens the nation? Be prepared!
New Study Correlates Gyms, Restaurants and Other Services to 80% of COVID Cases
If you want to reduce your chances of contracting COVID-19, avoid gyms, restaurants, hotels according to the journal, Nature.
Xenophon Wins Awards For ESG Campaign, Coronavirus Response
Xenophon was the top public relations firm in several award categories including for its ESG campaign, crisis response and public affairs.
The New PR Crisis: Ransomware Attacks During COVID-19
As many schools and businesses moved online during the coronavirus pandemic, hackers seized the opportunity to issue ransomware demands.
Why Most C-SUITE Executives Are Terrible at Social Media
Most C-suite executives are inactive on social media, or don’t make compelling content. They could get better with social media training.
National Survey: Overwhelming Support for Horse Racing Safety Reform
Concern about horse racing safety reform and equine drug and safety issues is sky high according to a new Xenophon Analytics survey.
