- All
- Aviation & Aerospace
- Clients In The News
- COVID: Back to Work
- Creative Services
- Crisis Communication
- Digital & Social
- ESG
- Media Monday
- Media Relations
- Media Training
- Public Affairs
- Strategic Messaging
- Technology
- Uncategorized
- XS News
When Politics Hurts Company Reputation
Some PR observers see corporations wading into political debates as a crucial step in communicating their values. However, new evidence from the 2023 Axios Harris Poll 100 suggests that how a company navigates these risky waters is key.
Muck Rack Report Presents Challenges, Opportunities for PR Pros
In a profession defined by evolving reporting practices, PR pros must adapt to changing preferences and habits exhibited by journalists, as seen in Muck Rack’s State of Journalism 2023.
Buckle Up: Changes Coming to ESG Reporting in the U.S.
Research from the Global ESG Monitor demonstrated a deficit for U.S. companies as it relates to ESG reporting. Upcoming federal rulemaking may be the perfect antidote.
When Hiding from Tough Questions Creates…More Questions
While last-minute crisis communications situations frequently leave leaders perplexed, a recent Baltimore Ravens press conference proved that organizations can also needlessly choreograph PR blunders well in advance.
Sustainable Investing Changes on the Horizon
A 2022 Gallup poll found that 63% of American adults with more than $10,000 invested in stocks, bonds, or mutual funds are likely to invest in funds that align with their values. ESG principles are clearly still of emerging interest to American investors.
ESG Materiality Assessments Are Critical to Determining Risks
ESG principles have a major impact on a company’s reputation and its bottom line, particularly sustainable business practices. It is critical for organizations to tell a transparent and positive ESG story.
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
A data-driven approach is critical for influencing the media and audiences as well as for demonstrating concrete results to clients.
Spicing Up Social Media with Humor and Human Nature
Authenticity and building a human connection online can be even more important than the content or tone of the message.
PR Campaigns Inspire Loyalty, Trust
According to a 2022 national poll surveying company reputations, several of America’s grocery stores earned especially high marks from the public. While these retail establishments do offer products essential to Americans, their PR-driven branding also plays a key role in their outsized popularity.
Strengthen Reputation and Popularity with a Purpose-Driven Brand
A purpose-driven brand is defined as an organization operating to meet a societal need. Purpose-driven branding can benefit public opinion, customer loyalty, and company success.
Social Media Companies Face a Reputation Reckoning
A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.