Newspaper with headline press release

Press releases may seem daunting to those unfamiliar with PR; however, they can help brands increase awareness and gain media attention.

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White maze via Daniel Roberts on Pixaby

Understanding how biases, short cuts, and emotional influences work, we can better understand how to approach stakeholders to engender desired outcomes and cut through the noise of the news cycle and social media.

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Scrabble letters spelling out 'Im sorry'

It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.

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Person speaking to crowd

Accepting that something is wrong is hard. Delivering an effective apology is harder. Taking responsibility for a misdeed takes much consideration, planning and authenticity.

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Sure, businesses operate to generate a profit, but these days you also need to consider two other “P’s” – people and planet.  

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Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.

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Creating a good media list can be difficult – it takes time and attention to detail, as well as regular updating.

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PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.

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