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The PESO Model: 4 overlapping circles labeled "Earned," "Shared," "Owned," and "Paid."

The PESO Model in PR: Why the Media Lines Have Blurred

Key points: The PESO model unites paid, earned, shared, and owned media into one system, coined by Gini Dietrich in 2014. The channel lines have blurred because audiences now experience all four at once, as the Ocean Spray and Duolingo moments show. Modern PR builds from owned, earns credibility, amplifies...
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Digital & Social Media Relations Strategic Messaging
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Aviation & Aerospace Clients In The News Crisis Communication Digital & Social ESG Media Relations Strategic Messaging Technology XS News
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