Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response
What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.
Crafting a Sincere and Effective Apology
It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.
Apologies 101: How to Apologize
Accepting that something is wrong is hard. Delivering an effective apology is harder. Taking responsibility for a misdeed takes much consideration, planning and authenticity.
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped
Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.
Announcing Layoffs is Never Easy, But Those Impacted Come First
In 2021, Better.com CEO Vishal Garg infamously laid off 900 employees over Zoom and received harsh critique. Unfortunately, not all CEOs have learned from Garg’s missteps and continue to deliver bad news the wrong way, hurting their reputation, as well as their business.
When A Celebrity Partnership Goes South, Take Swift Action
Celebrity endorsements can be a great tool for brand reputation. But organizations must prepare for potential crises with their celebrity partners.
In a Crisis, Define the Narrative Before It’s Defined by Others
Although no two crises are the same, preparation and training is paramount in how to respond and manage a crisis.
Spokespersons: Don’t Limit Yourself to Just One
For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.
How to Know if Public Relations Can Help Your Brand
PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
Amid a Crisis, Know How to Prepare Key Messages
In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.
In 2022, Make Your Organization “Crisis-Ready”
There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”
Shocking Death in Sex and the City Revival Forces Peloton into Crisis PR Response
What a premiere… But if you don’t want any spoilers to the first episode of And Just Like That, the revamp of Sex and the City on HBO MAX, then read no further because it’s a big one (pun intended).
Don’t Lie to Media: NFL, Packers QB Rodgers Sacked by the Truth
The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.
94% of Journalists Say Their Beat Shifted to Focus on Coronavirus
Muck Rack’s 2021 State of Journalism revealed that 94% of journalists said their reporting has shifted to focus on the coronavirus in some way.
Xenophon Met The Year of Crisis Head On
Every PR firm claims to do crisis work, but Xenophon is one of the few true crisis specialists in America — in any given year, 30% to 40% of our client work is crisis related.
“Monster Hunter” Film Producers Follow Issues Management Principles to Halt PR Crisis
Chinese audiences were offended by the first cut of “Monster Hunter.” Issue management principles helped avert a further PR disaster.
Boston Market Remains Silent as PR Disaster Ruins Thanksgiving, Damages Reputation
Boston Market’s inaction left the company with a major blackeye to its reputation leading to a PR disaster. What could it have done?
The Importance of Integrity-Driven Public Relations | By David Fuscus
In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.
Key Fundamentals of a Crisis Communication Plan
Crisis communication plans are complex, especially without specialized expertise. Start your planning with these four fundamentals from a top crisis firm.
Volkswagen Crisis Communication Failures Never End
What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.
