crisis communication plan

Crisis communication plan development can be complex, especially without specialized expertise. Start your planning with these four fundamentals from a top crisis firm.

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Old-fashioned compass on a wooden table.

What is the right response when most social issues have polarizing views? The backlash that comes from the wrong response could be a PR nightmare.

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Scrabble letters spelling out 'Im sorry'

It is often said that it is better to make a mistake and then ask for forgiveness than to ask for permission. Public apologies have shown us this is not true.

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Person speaking to crowd

Accepting that something is wrong is hard. Delivering an effective apology is harder. Taking responsibility for a misdeed takes much consideration, planning and authenticity.

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Pray for Damar Hamlin

Following the collapse of Buffalo Bills safety Damar Hamlin, the NFL’s reputation is soiled more than ever when it comes to player safety.

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announcing layoffs

In 2021, Better.com CEO Vishal Garg infamously laid off 900 employees over Zoom and received harsh critique. Unfortunately, not all CEOs have learned from Garg’s missteps and continue to deliver bad news the wrong way, hurting their reputation, as well as their business.

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Celebrity endorsements can be a great tool for brand reputation. But organizations must prepare for potential crises with their celebrity partners.

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Although no two crises are the same, preparation and training is paramount in how to respond and manage a crisis.

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For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.

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PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.

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In most instances, there’s no way of truly knowing what crises lay before you, and when they will happen. Having a crisis plan in place will help prepared key messages and tactics for how to respond.

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There are two types of organizations: those who have experienced a crisis and those who will. It is important for all organizations to be “crisis-ready.”

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What a premiere… But if you don’t want any spoilers to the first episode of And Just Like That, the revamp of Sex and the City on HBO MAX, then read no further because it’s a big one (pun intended). 

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The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.

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Muck Rack’s 2021 State of Journalism revealed that 94% of journalists said their reporting has shifted to focus on the coronavirus in some way. 

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Every PR firm claims to do crisis work, but Xenophon is one of the few true crisis specialists in America — in any given year, 30% to 40% of our client work is crisis related. 

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issue management principles

Chinese audiences were offended by the first cut of “Monster Hunter.” Issue management principles helped avert a further PR disaster.

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Boston Market PR Disaster

Boston Market’s inaction left the company with a major blackeye to its reputation leading to a PR disaster. What could it have done?

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In our industry, we are united by a common truth: reputation is everything. Reputation building – or rebuilding – is what signs the checks. So why is it that the reputation experts have such a hard time maintaining a positive reputation? The answer is simple: integrity.

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What Volkswagen did and continues to do wrong regarding its emissions scandal from the perspective of a PR firm that focuses on crisis communication.

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PR Crisis Recovery

Five tips for PR Crisis Recovery for lettuce growers, suppliers, and producers to re-establish a positive reputation for Romaine.

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