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Digital & Social

Spicing Up Social Media with Humor and Human Nature 

Authenticity and building a human connection online can be even more important than the content or tone of the message. 

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Digital & Social

Digital & Social, Strategic Messaging

Social Media Companies Face a Reputation Reckoning

A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.

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Digital & Social Strategic Messaging

Digital & Social, Strategic Messaging

Tap into Influencer Marketing to Strengthen Your PR Campaign  

Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.

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Digital & Social Strategic Messaging

Digital & Social

Have Data to Share? It Can Help with Your PR Efforts

Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.

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Digital & Social Media Relations

Digital & Social

#HashtagsArentDead, We Need to Use Them Better 

Thanks to advanced search algorithms and trends in social media use by GenZ, there has been a recent debate on the need for #hashtags on platforms like Instagram and TikTok. Our take: hashtags are still relevant and useful; we just need to use them better.

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Digital & Social

Digital & Social

GenZ’s Authentic Preferences are Changing the Social Media Landscape

GenZ is forcing authenticity into mainstream social media activity, including Facebook, Twitter, TikTok, Instagram, and Snapchat.

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Digital & Social

Digital & Social

With Blogs’ Long History They’re More Relevant Today Than Ever

Blogs have a long history of being one of the first forms of social media that stretches back more than 20 years and are still an incredibly important form of communication.

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Digital & Social, Media Relations

PR Pros, Communicators Expect Industry to be “Redefined” In Next 5 Years

MuckRack’s recent report “State of Public Relations 2021” revealed that 48% of communicators believe there will be at least “moderate” change in the PR industry in the next 5 years.

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Digital & Social

Give Your TikTok Account a Personality, Authenticity

TikTok provides a great opportunity for brands to focus on a market, whether big or small, and showcase their own personalities.

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Social Media Training

Digital & Social

Apple’s New iOS Forces a Rethink on Facebook Ad Dollars

Apple’s new iOS feature allowing users to opt out of being tracked will have an impact on a company’s ability to advertise to its target audience, including Facebook.

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Advertising Social Media Training

Digital & Social, Media Relations

Twitter has value to Journalists Even If Organizations Are Reluctant

According to 76% of journalists who participated in Muck Rack’s 2021 State of Journalism, Twitter is the most valuable social media platform.

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Sony PS5
Digital & Social

How Did the Sony PS5 Become The Hottest Gift of 2020?

The Sony PS5 is probably the most talked about gift of Christmas this year. Is it possible for marketers to make a story to go viral?

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Analysis Media Relations

social media training
Digital & Social

Why Most C-SUITE Executives Are Terrible at Social Media

Most C-suite executives are inactive on social media, or don’t make compelling content. They could get better with social media training. 

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Media Training Social Media Training

13/13

Recent Posts

Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
What’s the Tea on B2B vs. B2C PR?
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
Apologies 101: How to Apologize
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped

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