Five Laws of Crisis Communications
Here are the five laws of crisis communications that apply to all crisese and how to mitigate those issues.
Unlocking the Power of Generative AI in Public Relations: A Deep Dive into ChatGPT
Chris Fuscus writes about the use of generative AI, like ChatGPT, in public relations, and what professionals can do to complement their work.
In Current Political Climate, Plan for Backlash to Avoid PR Crises
The tensions that exist in our current political climate are nothing new, but companies need to be prepared for various forms of backlash, or even “Bud Lighting,” if they want to expand their inclusion and diversity efforts.
From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics
Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”
The Power of Polls to Build Social Media Engagement
Social media polls facilitate participation from customers and gets them engaging with the brand and its content.
The Rise of Deinfluencing and How Brands Can Benefit
The underlying theme of deinfluencing is stopping overconsumption, an issue for gen Z and gen X in post-pandemic life with the rapid rise of online shopping and TikTok. The trend is especially popular with beauty products, where participating users take to TikTok to give honest reviews.
For Insights within the Communications Industry, try these PR Podcasts
There are quite a few podcasts out there, each offering their own winning view on communications, trends, hot topics, and more. This series is to help narrow the search and recommend the best PR podcasts.
Spicing Up Social Media with Humor and Human Nature
Authenticity and building a human connection online can be even more important than the content or tone of the message.
Social Media Companies Face a Reputation Reckoning
A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.
Tap into Influencer Marketing to Strengthen Your PR Campaign
Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.
Have Data to Share? It Can Help with Your PR Efforts
Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.
#HashtagsArentDead, We Need to Use Them Better
Thanks to advanced search algorithms and trends in social media use by GenZ, there has been a recent debate on the need for #hashtags on platforms like Instagram and TikTok. Our take: hashtags are still relevant and useful; we just need to use them better.
GenZ’s Authentic Preferences are Changing the Social Media Landscape
GenZ is forcing authenticity into mainstream social media activity, including Facebook, Twitter, TikTok, Instagram, and Snapchat.
With Blogs’ Long History They’re More Relevant Today Than Ever
Blogs have a long history of being one of the first forms of social media that stretches back more than 20 years and are still an incredibly important form of communication.
PR Pros, Communicators Expect Industry to be “Redefined” In Next 5 Years
MuckRack’s recent report “State of Public Relations 2021” revealed that 48% of communicators believe there will be at least “moderate” change in the PR industry in the next 5 years.
Give Your TikTok Account a Personality, Authenticity
TikTok provides a great opportunity for brands to focus on a market, whether big or small, and showcase their own personalities.
Apple’s New iOS Forces a Rethink on Facebook Ad Dollars
Apple’s new iOS feature allowing users to opt out of being tracked will have an impact on a company’s ability to advertise to its target audience, including Facebook.
Twitter has value to Journalists Even If Organizations Are Reluctant
According to 76% of journalists who participated in Muck Rack’s 2021 State of Journalism, Twitter is the most valuable social media platform.
How Did the Sony PS5 Become The Hottest Gift of 2020?
The Sony PS5 is probably the most talked about gift of Christmas this year. Is it possible for marketers to make a story to go viral?
Why Most C-SUITE Executives Are Terrible at Social Media
Most C-suite executives are inactive on social media, or don’t make compelling content. They could get better with social media training.