Spicing Up Social Media with Humor and Human Nature
Authenticity and building a human connection online can be even more important than the content or tone of the message.
Social Media Companies Face a Reputation Reckoning
A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.
Tap into Influencer Marketing to Strengthen Your PR Campaign
Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.
Have Data to Share? It Can Help with Your PR Efforts
Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.
#HashtagsArentDead, We Need to Use Them Better
Thanks to advanced search algorithms and trends in social media use by GenZ, there has been a recent debate on the need for #hashtags on platforms like Instagram and TikTok. Our take: hashtags are still relevant and useful; we just need to use them better.
GenZ’s Authentic Preferences are Changing the Social Media Landscape
GenZ is forcing authenticity into mainstream social media activity, including Facebook, Twitter, TikTok, Instagram, and Snapchat.
With Blogs’ Long History They’re More Relevant Today Than Ever
Blogs have a long history of being one of the first forms of social media that stretches back more than 20 years and are still an incredibly important form of communication.
PR Pros, Communicators Expect Industry to be “Redefined” In Next 5 Years
MuckRack’s recent report “State of Public Relations 2021” revealed that 48% of communicators believe there will be at least “moderate” change in the PR industry in the next 5 years.
Give Your TikTok Account a Personality, Authenticity
TikTok provides a great opportunity for brands to focus on a market, whether big or small, and showcase their own personalities.
Apple’s New iOS Forces a Rethink on Facebook Ad Dollars
Apple’s new iOS feature allowing users to opt out of being tracked will have an impact on a company’s ability to advertise to its target audience, including Facebook.
Twitter has value to Journalists Even If Organizations Are Reluctant
According to 76% of journalists who participated in Muck Rack’s 2021 State of Journalism, Twitter is the most valuable social media platform.
How Did the Sony PS5 Become The Hottest Gift of 2020?
The Sony PS5 is probably the most talked about gift of Christmas this year. Is it possible for marketers to make a story to go viral?
Why Most C-SUITE Executives Are Terrible at Social Media
Most C-suite executives are inactive on social media, or don’t make compelling content. They could get better with social media training.