Chris Fuscus writes about the use of generative AI, like ChatGPT, in public relations, and what professionals can do to complement their work.
The tensions that exist in our current political climate are nothing new, but companies need to be prepared for various forms of backlash, or even “Bud Lighting,” if they want to expand their inclusion and diversity efforts.
Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”
The underlying theme of deinfluencing is stopping overconsumption, an issue for gen Z and gen X in post-pandemic life with the rapid rise of online shopping and TikTok. The trend is especially popular with beauty products, where participating users take to TikTok to give honest reviews.
There are quite a few podcasts out there, each offering their own winning view on communications, trends, hot topics, and more. This series is to help narrow the search and recommend the best PR podcasts.
Authenticity and building a human connection online can be even more important than the content or tone of the message.
A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.
Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.
Thanks to advanced search algorithms and trends in social media use by GenZ, there has been a recent debate on the need for #hashtags on platforms like Instagram and TikTok. Our take: hashtags are still relevant and useful; we just need to use them better.
GenZ is forcing authenticity into mainstream social media activity, including Facebook, Twitter, TikTok, Instagram, and Snapchat.
Blogs have a long history of being one of the first forms of social media that stretches back more than 20 years and are still an incredibly important form of communication.
MuckRack’s recent report “State of Public Relations 2021” revealed that 48% of communicators believe there will be at least “moderate” change in the PR industry in the next 5 years.
TikTok provides a great opportunity for brands to focus on a market, whether big or small, and showcase their own personalities.
Apple’s new iOS feature allowing users to opt out of being tracked will have an impact on a company’s ability to advertise to its target audience, including Facebook.
According to 76% of journalists who participated in Muck Rack’s 2021 State of Journalism, Twitter is the most valuable social media platform.
The Sony PS5 is probably the most talked about gift of Christmas this year. Is it possible for marketers to make a story to go viral?
Most C-suite executives are inactive on social media, or don’t make compelling content. They could get better with social media training.