The PESO Model in PR: Why the Media Lines Have Blurred
You searched for: ""
When Absurdity Is Strategy: The Rules of Humor in a Crisis
You searched for: ""
What Data Centers’ Reputational Collapse Teaches Communicators
You searched for: ""
Can You Hear Me Now? Verizon Falls Short in Crisis Communications Response
You searched for: ""
The Peril of Unverified AI Content
You searched for: ""
2025 Xenophon Summer Intern Reflection
You searched for: ""
Yurii Hrytsak Welcomed as Summer Intern
You searched for: ""
Katie Pflieger Welcomed as Summer Intern
You searched for: ""
AI in Crisis Communications
You searched for: ""
Sydney Crosby Welcomed as Senior Associate
You searched for: ""
The Value of B2B Influencer Marketing
You searched for: ""
Combatting Deepfakes: A Strategic Approach To Avoid a Crisis
You searched for: ""
Building PR Skills In an AI Era
You searched for: ""
Mastering Social Media Crisis Management
You searched for: ""
Startups and Small Businesses: Building a Brand Without Breaking the Bank
You searched for: ""
What is BlueSky? Exploring the Rising Social Media Alternative
You searched for: ""
Prevent a Misinformation Communications Crisis in 2025
You searched for: ""
The Freedom That AI Provides in PR
You searched for: ""
Calm, Cool and Collected: Crisis Mode
You searched for: ""
PRGN Expands Global Network with New Member Agencies
You searched for: ""
Is Pitching by Phone Dead? Media Outreach During an Unrelenting News Cycle
You searched for: ""
Essential Crisis Communication Strategies for Hurricane Season
You searched for: ""
Navigating PR in an Election Year with David Fuscus
You searched for: ""
Social Listening for Brands
You searched for: ""
Celebrating Excellence in ESG Reporting: The Integrity Star Award Winners Announced
You searched for: ""
Corporate Messaging Missteps
You searched for: ""
Eco-Extremism: Effective and a PR Nightmare
You searched for: ""
Media Tips from the 2024 Olympics
You searched for: ""
Enhancing PR and Building Connections Through Storytelling
You searched for: ""
Anna Hirst Welcomed As Account Coordinator
You searched for: ""
What Is a Communications Audit & Why You Need It
You searched for: ""
Media Monitoring vs. Media Listening for Effective Communication Strategy
You searched for: ""
Blending Marketing and PR for Brand Success
You searched for: ""
Unlocking Success: The Art of Timing A Good News Press Release
You searched for: ""
Embracing AI in Media Relations: The Future of PR
You searched for: ""
Strengthening Leadership Presence Through Media Training
You searched for: ""
Navigating through A Crisis with the 5 As Approach
You searched for: ""
Lessons from a High-Profile PR Crisis and the Role of Communication Leaders
You searched for: ""
Muck Rack’s 2024 Report Highlights Changing Journalism, PR Landscape
You searched for: ""
Women’s History Month Tribute: A Conversation with Women of Xenophon
You searched for: ""
A Masterclass in Crisis Communications
You searched for: ""
Help or Hurt Their Reputation, Celebrities Cosplay the Working Class for Publicity
You searched for: ""
Crisis Communication Do’s and Don’ts in Social Media Era
You searched for: ""
Celebrities Win Big in 2024 Super Bowl
You searched for: ""
Understanding the Challenges of Earned Media In 2023: Navigating the Rise of Pay-to-Play
You searched for: ""
Marketing at the Goal Line: Pop-Tarts’ Creative Play in College Football
You searched for: ""
Understanding the Challenges of Earned Media in 2023: Tackling Trade Media
You searched for: ""
With Loss of Advertisers and Concerns for Brand Safety, X is On the Way Out
You searched for: ""
Understanding the Challenges of Earned Media in 2023: National vs Local Media
You searched for: ""
Xenophon’s 2023 Reflections and Exciting Initiatives for 2024
You searched for: ""
Understanding the Challenges of Earned Media in 2023
You searched for: ""
Measuring Results in Public Relations in 2024
You searched for: ""
Gen Z Entering the Workforce: Embracing Change, Technology, and New Perspectives at Xenophon
You searched for: ""
Xenophon President David Fuscus to be inducted Into PRSA National Capital Public Relations Hall of Fame
You searched for: ""
How to Write a Press Release
You searched for: ""
Mid-Atlantic MarCom Summit 2023 Takeaways (Part 1)
You searched for: ""
Five Laws of Crisis Communications
You searched for: ""
Key Fundamentals of a Crisis Communication Plan
You searched for: ""
Mastering Social Media Strategy: Tools Every Business Needs in 2023
You searched for: ""
Beyond Words: The Visual Art of Successful Media Interviews
You searched for: ""
Meet Caitlin: A Dedicated Intern with a Passion for Making a Difference
You searched for: ""
Crises Are No Longer Abnormal, They’re the Norm
You searched for: ""
David Fuscus on Leading PRGN: Challenges, Triumphs, and the Path Ahead
You searched for: ""
Unlocking the Power of Generative AI in Public Relations: A Deep Dive into ChatGPT
You searched for: ""
How Media Cutbacks Affect PR Efforts in 2023 and Beyond
You searched for: ""
A Barbie Summer: How Storytelling Revitalized the Film Industry
You searched for: ""
Tailored Tastes: How Our Team Stays Informed
You searched for: ""
How To: Put Out a Press Release
You searched for: ""
Building a Media List
You searched for: ""
In Current Political Climate, Plan for Backlash to Avoid PR Crises
You searched for: ""
When Politics Hurts Company Reputation
You searched for: ""
Brianna Guevara Welcomed as New Xenophon Strategies Intern
You searched for: ""
From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics
You searched for: ""
A Nudge Here, A Nudge There: How PR Pros Use Nudging to Influence Audiences
You searched for: ""
Muck Rack Report Presents Challenges, Opportunities for PR Pros
You searched for: ""
The Secret Science Behind Winning Hearts and Minds
You searched for: ""
Behavioral Economics and PR – Influences and Heuristics
You searched for: ""
Buckle Up: Changes Coming to ESG Reporting in the U.S.
You searched for: ""
Why Do US Companies Fair Poorly in Global ESG Ranking?
You searched for: ""
ESG Reporting Tsunami Threatens U.S. Companies
You searched for: ""
The Power of Polls to Build Social Media Engagement
You searched for: ""
When Hiding from Tough Questions Creates…More Questions
You searched for: ""
The ‘Tipping Point’ of Virality
You searched for: ""
Sustainable Investing Changes on the Horizon
You searched for: ""
The Rise of Deinfluencing and How Brands Can Benefit
You searched for: ""
For Insights within the Communications Industry, try these PR Podcasts
You searched for: ""
ESG Materiality Assessments Are Critical to Determining Risks
You searched for: ""
Brand Expectations in Times of Social Crisis – How PR Helps Navigate the Appropriate Response
You searched for: ""
Crafting a Sincere and Effective Apology
You searched for: ""
Xenophon Strategies: PRGN’s Washington, DC PR Firm
You searched for: ""
Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
You searched for: ""
What’s the Tea on B2B vs. B2C PR?
You searched for: ""
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
You searched for: ""
Apologies 101: How to Apologize
You searched for: ""
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped
You searched for: ""
Give and You Shall Receive [Media Coverage]
You searched for: ""
Announcing Layoffs is Never Easy, But Those Impacted Come First
You searched for: ""
Good, Bad and Ugly ESG Reporting
You searched for: ""
CSR – Good for People, Planet and Profit
You searched for: ""
PR Pitfalls to Avoid
You searched for: ""
Spicing Up Social Media with Humor and Human Nature
You searched for: ""
When A Celebrity Partnership Goes South, Take Swift Action
You searched for: ""
In a Crisis, Define the Narrative Before It’s Defined by Others
You searched for: ""
Creating Organization Value with PR
You searched for: ""
It’s All About Message Craftsmanship
You searched for: ""
PR Campaigns Inspire Loyalty, Trust
You searched for: ""
Three Essential Books for Public Relations Professionals
You searched for: ""
Media Outreach Begins with a Strong Media List
You searched for: ""
Spokespersons: Don’t Limit Yourself to Just One
You searched for: ""
Building Stronger Brand Loyalty Through PR
You searched for: ""
Strengthen Reputation and Popularity with a Purpose-Driven Brand
You searched for: ""
How to Know if Public Relations Can Help Your Brand
You searched for: ""
Social Media Companies Face a Reputation Reckoning
You searched for: ""
Xenophon Welcomes Annie Buschman to Staff
You searched for: ""
Tap into Influencer Marketing to Strengthen Your PR Campaign
You searched for: ""
To PR Pros, Subject Relevancy is Most Important When Pitching Media
You searched for: ""
Challenges Persist for PR Pros in 2022
You searched for: ""
Get Smart – Artificial Intelligence and Machine Learning Help Detect and Mitigate Potential Threats
You searched for: ""
Through Media Training, Be Equipped to Handle Interviews
You searched for: ""
Have Data to Share? It Can Help with Your PR Efforts
You searched for: ""
Matt Smith Welcomed as New Hire at Xenophon
You searched for: ""
Success in Media Pitching Doesn’t Come Easy – Especially These Days
You searched for: ""
It’s Never Too Late to Create a Communications Strategy
You searched for: ""
Amid a Crisis, Know How to Prepare Key Messages
You searched for: ""
Uzbekistan, Open for Business
You searched for: ""
Blockchain for ESG Builds Trust
You searched for: ""
In 2022, Make Your Organization “Crisis-Ready”
You searched for: ""
#HashtagsArentDead, We Need to Use Them Better
You searched for: ""
GenZ’s Authentic Preferences are Changing the Social Media Landscape
You searched for: ""
Jen Psaki Shows Off Skills by Neutralizing Interview with FOX News
You searched for: ""
Be Flexible with the Unreliable Nature of PR in 2022
You searched for: ""
Lithuania Leads With 58% Of All Scientists Women
You searched for: ""
Following Podcasters’ Preferences Can Help Pitch Success
You searched for: ""
Shocking Death in Sex and the City Revival Forces Peloton into Crisis PR Response
You searched for: ""
ISSB ESG Framework to Create a Greener Economy and Halt Greenwashing
You searched for: ""
Do Less: The Future of Internal Communications
You searched for: ""
Aaron Rodgers: The Goose that Laid the Golden Egg for Pat McAfee
You searched for: ""
Don’t Lie to Media: NFL, Packers QB Rodgers Sacked by the Truth
You searched for: ""
Shatner, Bezos, and the Most Awkward Interview in History.
You searched for: ""
ESG Strategies Need to Account for Future Climate Change
You searched for: ""
2021 Survey: 65% of Flyers Support Vaccine Passports
You searched for: ""
With Blogs’ Long History They’re More Relevant Today Than Ever
You searched for: ""
Airlines Look to Boost Confidence with Travelers Ahead of FDA Approval
You searched for: ""
Xenophon Analytics
You searched for: ""
Aviation Puts New Emphasis on Climate-Related ESG
You searched for: ""
PR Pros, Communicators Expect Industry to be “Redefined” In Next 5 Years
You searched for: ""
Olivia Rodrigo Encourages People to Get COVID Vaccinations
You searched for: ""
Ignoring Journalists’ Pitch Preferences Raises Barrier for Media Pitches
You searched for: ""
Give Your TikTok Account a Personality, Authenticity
You searched for: ""
Apple’s New iOS Forces a Rethink on Facebook Ad Dollars
You searched for: ""
Mandatory Media Obligations in Sports: Are They Needed?
You searched for: ""
Xenophon Welcomes Paige Grande to Staff
You searched for: ""
To Make Your Pitch Successful; Timing is Critical to Break Through the Clutter
You searched for: ""
Top 10 Covid-19 Vaccine Promotions
You searched for: ""
Twitter has value to Journalists Even If Organizations Are Reluctant
You searched for: ""
94% of Journalists Say Their Beat Shifted to Focus on Coronavirus
You searched for: ""
David Fuscus Named President-elect of The Public Relations Global Network
You searched for: ""
Business Travelers Trust Airlines During Pandemic
You searched for: ""
Patagonia’s ESG Hurts Brands, Keeps Footprint Down
You searched for: ""
The Difference Between ESG, CSR and Philanthropy
You searched for: ""
ESG Reporting
You searched for: ""
Is Pitching by Phone Dead? Media Outreach During an Unrelenting News Cycle
You searched for: ""
David Fuscus Named 2020 Crisis Executive of the Year
You searched for: ""
Uzbekistan Publishes First-Ever Sovereign ESG Report
You searched for: ""
If You’re Going to Fly, Take Precautions to Increase Safety
You searched for: ""
Airlines Need Crisis Communications Plan as Part of Long-Term Recovery
You searched for: ""
Xenophon Met The Year of Crisis Head On
You searched for: ""
The Coronavirus Vaccines Explained
You searched for: ""
How Did the Sony PS5 Become The Hottest Gift of 2020?
You searched for: ""
“Monster Hunter” Film Producers Follow Issues Management Principles to Halt PR Crisis
You searched for: ""
Boston Market Remains Silent as PR Disaster Ruins Thanksgiving, Damages Reputation
You searched for: ""
6 Crisis Communications Steps to Survive the Pandemic’s Second Wave
You searched for: ""
New Study Correlates Gyms, Restaurants and Other Services to 80% of COVID Cases
You searched for: ""
Xenophon Wins Awards For ESG Campaign, Coronavirus Response
You searched for: ""
The New PR Crisis: Ransomware Attacks During COVID-19
You searched for: ""
Why Most C-SUITE Executives Are Terrible at Social Media
You searched for: ""
National Survey: Overwhelming Support for Horse Racing Safety Reform
You searched for: ""
2020 Survey: Frequent Flyers Plan to Fly Again Within Six Months
You searched for: ""
Uzbekistan Launches Economic Development Campaign
You searched for: ""
Social Media Engagement Drops to Lowest Rate in 2020
You searched for: ""
Xenophon Launches 2020 Hurricane Preparedness Plan Services
You searched for: ""
How to Sort Out Coronavirus Myths and Facts
You searched for: ""
The Friday News Dump – Does It Work?
You searched for: ""
Harvard School of Public Health Shares A Way Through COVID
You searched for: ""
Celebrate Memorial Day at the Swimming Pool or Beach with Social Distancing
You searched for: ""
Overcoming PR Challenges in The Wake of The Coronavirus Pandemic
You searched for: ""
As States Re-Open Understanding COVID Predictions Can Be Lifesaving
You searched for: ""
Social Listening Can Help Companies Move Forward from the Pandemic
You searched for: ""
Expect Longer Lines and Waits at Airports Post-Covid-19 Pandemic
You searched for: ""
COVID Changes Our Go-To Sources for News and Where Firms Target Outreach
You searched for: ""
Six Communications Principles to Manage Customer Expectations During the COVID-19 Pandemic
You searched for: ""
Media Pitching During the Pandemic? Keep it Relevant and Altruistic
You searched for: ""
Cleaning, Disinfecting and Sanitizing. Yes, There’s a Difference.
You searched for: ""
Quarantine Fatigue: The New “Are We There Yet?”
You searched for: ""
Could the Future Travel Experience Include Masks, Temperature Scans and Immunity Passports?
You searched for: ""
To Standout During a Pandemic, Provide Services Your Consumers Can Use
You searched for: ""
When Can We Re-Open? Watch the Data.
You searched for: ""
Having a Business Continuity Plan During and After the Pandemic
You searched for: ""
Eldorado Resorts Hires Xenophon Strategies for Crisis Communications
You searched for: ""
Bio-Med Devices Hires Xenophon Strategies for Communications Support
You searched for: ""
Xenophon Strategies to Provide Crisis Communications Response for Caesars Entertainment
You searched for: ""
Xenophon’s COVID Crisis Response Team Taps Dr. David Hamer as Lead Medical Expert
You searched for: ""
Marketing During a Pandemic – Should it be Done?
You searched for: ""
The Importance of Communicating with Customers During the Pandemic
You searched for: ""
Healthy Practices Maximize Employee’s Ability to Return to Work
You searched for: ""
Medical Expertise Is Essential to The C-Suite During COVID-19
You searched for: ""
Quarantine Time as Back to Work Prep-time
You searched for: ""
When Social Distancing Relaxes, Public Hand Hygiene Stations Need to Be Everywhere
You searched for: ""
Coronavirus Response
You searched for: ""
Working from Home During Coronavirus Quarantine
You searched for: ""
The Importance of Integrity-Driven Public Relations | By David Fuscus
You searched for: ""
Xenophon Wins Global Public Relations Awards
You searched for: ""
NEC facility to demonstrate biometric technologies for federal government
You searched for: ""
Key racing industry groups back Thoroughbred Safety Coalition
You searched for: ""
Advocates step up efforts for horse racing reform bill after more deaths
You searched for: ""
A Cook’s Tour of America by Train
You searched for: ""
2019 Survey: Air Passengers Believe “Airport of the Future” Will Improve Travel
You searched for: ""
Xenophon’s Public Relations Global Network Adds PR Agency Offices in India and Georgia
You searched for: ""
Public Relations Global Network Selects First Executive Director
You searched for: ""
Nike’s Kaepernick Ad Catches Competition Flat Footed
You searched for: ""
Volkswagen Crisis Communication Failures Never End
You searched for: ""
Coastal States Brace for Near- or Above-Normal Hurricane Season
You searched for: ""
Spot News: When sharing a drink on a plane can send us all to jail
You searched for: ""
PR Crisis Recovery: Is it Safe to Eat Caesar Salad?
You searched for: ""
Come Sail Away
You searched for: ""
Spot News: Southwest Airlines
You searched for: ""
NBA and Los Angeles Lakers Strike PR Gold in Underdog Story
You searched for: ""
Energy News & Information: Bringing Order to Chaos
You searched for: ""
Amtrak’s Three Keys to Crisis Response
You searched for: ""
Media Monday – Laura Davison
You searched for: ""
When You Will Ride in a Flying Car
You searched for: ""
Is PR Measurement Worth It?
You searched for: ""
With Great Power Comes Great (Corporate Social) Responsibility
You searched for: ""
PR Secrets from PR Firms in DC and Around the World
You searched for: ""
Aviation PR & Aerospace
You searched for: ""
Xenophon Handles Crisis Communication in Canadian Aviation Accident
You searched for: ""
Xenophon Wins Public Affairs Campaign of the Year
You searched for: ""
100 Year Storms: Hurricanes Irma and Harvey. A How-to-Help Guide by a Crisis Communication Pro
You searched for: ""
Xenophon Provides Communication Support for Airbus Aerial During Hurricane Irma
You searched for: ""
Crisis Communication & Hurricanes
You searched for: ""
Vision and Mission Statements: The Basics
You searched for: ""
Xenophon Provides Crisis Communications Support for YMCA of Metropolitan Washington
You searched for: ""
Bloody Incident Will Haunt United Airlines
You searched for: ""
What We Do
You searched for: ""
Albertson’s Bungles Data Breach PR
You searched for: ""
Fixing Data Breach PR
You searched for: ""
The Worst PR Campaign Ever
You searched for: ""
Mastering Social Media Crisis Management
Discover effective strategies for social media crisis management to safeguard brand reputation and maintain stakeholder trust in today’s digital world.
What is BlueSky? Exploring the Rising Social Media Alternative
BlueSky positions itself as part of the evolving social media landscape, emphasizing decentralized, user-controlled interactions.
Five Laws of Crisis Communications
Here are the five laws of crisis communications that apply to all crisese and how to mitigate those issues.
Unlocking the Power of Generative AI in Public Relations: A Deep Dive into ChatGPT
Chris Fuscus writes about the use of generative AI, like ChatGPT, in public relations, and what professionals can do to complement their work.
In Current Political Climate, Plan for Backlash to Avoid PR Crises
The tensions that exist in our current political climate are nothing new, but companies need to be prepared for various forms of backlash, or even “Bud Lighting,” if they want to expand their inclusion and diversity efforts.
From Insights to Impact: How PR Professionals Can Leverage Social Media Analytics
Nearly 7 in 10 business leaders agree that social media data and insights are underutilized and 96 percent said, “companies must continue to invest in social media marketing to be successful.”
The Power of Polls to Build Social Media Engagement
Social media polls facilitate participation from customers and gets them engaging with the brand and its content.
The Rise of Deinfluencing and How Brands Can Benefit
The underlying theme of deinfluencing is stopping overconsumption, an issue for gen Z and gen X in post-pandemic life with the rapid rise of online shopping and TikTok. The trend is especially popular with beauty products, where participating users take to TikTok to give honest reviews.
For Insights within the Communications Industry, try these PR Podcasts
There are quite a few podcasts out there, each offering their own winning view on communications, trends, hot topics, and more. This series is to help narrow the search and recommend the best PR podcasts.
Spicing Up Social Media with Humor and Human Nature
Authenticity and building a human connection online can be even more important than the content or tone of the message.
Social Media Companies Face a Reputation Reckoning
A recent national poll some high-profile social media companies require major changes before they can regain the public’s loyalty and trust, a key factor in creating a positive corporate reputation.
Tap into Influencer Marketing to Strengthen Your PR Campaign
Influencer marketing has the ability to connect with audiences more authentically, helping to share key messages to highly engaged audiences.
Have Data to Share? It Can Help with Your PR Efforts
Surveys are a great way to collect data. You just need to ask the right questions to get the best newsworthy data.
#HashtagsArentDead, We Need to Use Them Better
Thanks to advanced search algorithms and trends in social media use by GenZ, there has been a recent debate on the need for #hashtags on platforms like Instagram and TikTok. Our take: hashtags are still relevant and useful; we just need to use them better.
GenZ’s Authentic Preferences are Changing the Social Media Landscape
GenZ is forcing authenticity into mainstream social media activity, including Facebook, Twitter, TikTok, Instagram, and Snapchat.
With Blogs’ Long History They’re More Relevant Today Than Ever
Blogs have a long history of being one of the first forms of social media that stretches back more than 20 years and are still an incredibly important form of communication.
PR Pros, Communicators Expect Industry to be “Redefined” In Next 5 Years
MuckRack’s recent report “State of Public Relations 2021” revealed that 48% of communicators believe there will be at least “moderate” change in the PR industry in the next 5 years.
Give Your TikTok Account a Personality, Authenticity
TikTok provides a great opportunity for brands to focus on a market, whether big or small, and showcase their own personalities.
Apple’s New iOS Forces a Rethink on Facebook Ad Dollars
Apple’s new iOS feature allowing users to opt out of being tracked will have an impact on a company’s ability to advertise to its target audience, including Facebook.
Twitter has value to Journalists Even If Organizations Are Reluctant
According to 76% of journalists who participated in Muck Rack’s 2021 State of Journalism, Twitter is the most valuable social media platform.
How Did the Sony PS5 Become The Hottest Gift of 2020?
The Sony PS5 is probably the most talked about gift of Christmas this year. Is it possible for marketers to make a story to go viral?
Why Most C-SUITE Executives Are Terrible at Social Media
Most C-suite executives are inactive on social media, or don’t make compelling content. They could get better with social media training.