• Home
  • About Us
    • Our Agency
    • Our Team
    • Clients
    • Our Network
  • Practices
    • ESG & Sustainability
    • Medicine & Science
    • Xenophon Analytics
    • Aviation & Aerospace
  • Our Work
    • Media Relations Washington D.C.
    • Crisis Communication Washington D.C.
    • Public Affairs
    • Digital & Social Media Marketing
    • Strategic Messaging
    • Media Training
    • Social Media Training
    • Creative Services
  • XenSight Blog
  • Contact
  • Careers
media coverage giving is receiving
Media Relations

Give and You Shall Receive [Media Coverage]

When it comes to getting a client/story some attention, having a working relationship with a journalist can help increase chances of media grabs.

Read more

Media Relations

Media Relations, Media Training, Strategic Messaging

Pitfalls to Avoid

Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.

Read more

Media Relations Media Training Strategic Messaging

Media Relations, Strategic Messaging

Creating Organization Value with PR

Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.

Read more

Analysis Strategic Messaging

Media Relations

Media Outreach Begins with a Strong Media List 

Creating a good media list can be difficult – it takes time and attention to detail, as well as regular updating.

Read more

Media Relations

Crisis Communication, Media Relations

Spokespersons: Don’t Limit Yourself to Just One

For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.

Read more

Crisis Communications Media Relations

Crisis Communication, Media Relations, Strategic Messaging

How to Know if Public Relations Can Help Your Brand

PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.

Read more

Crisis Communications Media Relations Strategic Messaging

Media Relations

To PR Pros, Subject Relevancy is Most Important When Pitching Media

The most important factor when pitching media is choosing a subject that is relevant to the reporter’s beat.

Read more

Media Relations Pitching

Media Relations, Strategic Messaging

Challenges Persist for PR Pros in 2022

There are still plenty of obstacles facing public relations professionals in 2022, ranging from reaching media to measuring the impact of PR campaigns to being stretched too thin.

Read more

Media Relations

Success in Media Pitching Doesn’t Come Easy – Especially These Days 

Getting your story pitched and successfully placed is not easy. Don’t make it harder by getting trapped in these media relations pitfalls.

Read more

Media Relations Pitching

Media Relations

Be Flexible with the Unreliable Nature of PR in 2022

If the past 2 years have taught PR pros anything, it’s that we need to be adaptable to the reliability of plans being unreliable. This means having a backup plan to a backup plan, looking for successes outside traditional media and building relationships with reporters

Read more

Crisis Communications Digital & Social Media Relations

Media Relations

Following Podcasters’ Preferences Can Help Pitch Success

Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.

Read more

Issue Management Media Relations Pitching

Media Relations

Aaron Rodgers: The Goose that Laid the Golden Egg for Pat McAfee

The Pat McAfee Show. If you didn’t know about it a week ago, you do now, all thanks to the goose that laid the golden egg – Aaron Rodgers and the controversy he created around his COVID-19 immunization (or lack thereof).

Read more

COVID-19 Crisis Media Relations Public Relations

Crisis Communication, Media Relations

Don’t Lie to Media: NFL, Packers QB Rodgers Sacked by the Truth

The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.

Read more

Crisis Communications Issue Management

Digital & Social, Media Relations

PR Pros, Communicators Expect Industry to be “Redefined” In Next 5 Years

MuckRack’s recent report “State of Public Relations 2021” revealed that 48% of communicators believe there will be at least “moderate” change in the PR industry in the next 5 years.

Read more

Media Relations

Ignoring Journalists’ Pitch Preferences Raises Barrier for Media Pitches

Muck Rack’s recently released State of PR 2021 highlights that journalists and PR professionals really aren’t listening to what the other one is saying.

Read more

Public Relations

Back to Work, Media Relations

Top 10 Covid-19 Vaccine Promotions

Various companies (large and small) and state governments are finding ways to market to and encourage people who are hesitant or resistant to getting the vaccine.  

Read more

Digital & Social, Media Relations

Twitter has value to Journalists Even If Organizations Are Reluctant

According to 76% of journalists who participated in Muck Rack’s 2021 State of Journalism, Twitter is the most valuable social media platform.

Read more

Crisis Communication, Media Relations

94% of Journalists Say Their Beat Shifted to Focus on Coronavirus 

Muck Rack’s 2021 State of Journalism revealed that 94% of journalists said their reporting has shifted to focus on the coronavirus in some way. 

Read more

Media Relations: Sending a press release on Friday
Media Relations

The Friday News Dump – Does It Work?

…

Read more

Tactics

Media Relations

When Will It Be Safe to Eat Caesar Salad Again?

…

Read more

Analysis Crisis Communications Issue Management Rapid Response Reputation

Media Relations, Strategic Messaging

NBA and Los Angeles Lakers Strike PR Gold in Underdog Story

When an unplanned PR opportunity occurs, it’s important to capitalize on it – and fast – before the moment is gone.

Read more

Analysis

PR Blog
Media Relations

Energy News & Information: Bringing Order to Chaos

How you can stay up to date on your industry news without spending the whole day sifting through a Twitter feed, hundreds of Google searches and 12 different news outlets.

Read more

Monitoring

Media Relations

Media Monday – Laura Davison

…

Read more

Media Monday

Media Relations

Is PR Measurement Worth It?

…

Read more

Monitoring

Media Relations

PR Secrets from PR Firms in DC and Around the World

This week our focus is on websites that can help agencies and others behind the scenes. Specifically, we’re going to point out some of our PRGN members’ favorite customer relationship, time recording and video conferencing companies.

Read more

Strategic Planning

Media Relations

Xenophon Provides Communication Support for Airbus Aerial During Hurricane Irma

…

Read more

Airbus Aviation

Brainy
Media Relations

The Worst PR Campaign Ever

Norfolk Southern Corp., an iconic company in its own right, has been promoting what is perhaps the worst public safety or service campaign ever created — and they’ve been doing it since 2007.

Read more

PR Disaster Worst PR Campaign

27/27

Recent Posts

Location, Location, Location: D.C. is Fundamental to Future of Journalism and PR
What’s the Tea on B2B vs. B2C PR?
A Data-Driven Approach in PR is Key to Influencing Media, Audiences
Apologies 101: How to Apologize
In Wake of Damar Hamlin’s Injury NFL’s Reputation Can’t be Helped

Categories

  • Analytics & Research
  • Aviation & Aerospace
  • Back to Work
  • Clients In The News
  • Crisis Communication
  • Digital & Social
  • ESG
  • Media Relations
  • Media Training
  • Medical & Science
  • Public Affairs
  • Strategic Messaging
  • Uncategorized
  • XS News

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Tags

Advertising Airbus Analysis analytics Aviation Awards B2B B2C Branding Brand Loyalty Caesars Entertainment Communications Professionals Coronavirus Crisis Communications Crisis Plan data Data Breach Digital & Social ESG Integrated Marketing Internal Communications Issue Management Media Monday Media Relations Media Training Monitoring NEC Pitching PR Disaster Public Affairs Public Relations Rail Passengers Association Ransomware Rapid Response Reputation Research Social Media Training Strategic Messaging Strategic Messasing Strategic Planning Survey Tactics The Jockey Club Transportation XS News

Contact Info

1120 G St. NW #450
Washington, D.C. 20005
202-289-4001
Crisis Hotline: 708-237-6422

© 2023 Xenophon Strategies – No part of this web content may be used without the express, written permission of Xenophon Strategies, Inc.