Media Relations Archives

It’s no exaggeration that earned media is a different ball game these days. To get a better understanding on how PR practitioners feel about the current media relations landscape, PRGN surveyed its 18 U.S. member firms. Xenophon will be diving into each finding over a five-part blog series, looking at what the survey found and how brands can navigate the current landscape.

Media Relations, Strategic Messaging

How to Write a Press Release

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Media Relations

How To: Put Out a Press Release

Press releases may seem daunting to those unfamiliar with PR; however, they can help brands increase awareness and gain media attention.

news press release

Media Relations

Building a Media List

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Stack of newspapers via Waldemar on Unsplash

Media Relations

Muck Rack Report Presents Challenges, Opportunities for PR Pros

In a profession defined by evolving reporting practices, PR pros must adapt to changing preferences and habits exhibited by journalists, as seen in Muck Rack’s State of Journalism 2023.

Microphone on a table via Andrew Medhat.

Media Relations

When Hiding from Tough Questions Creates…More Questions

While last-minute crisis communications situations frequently leave leaders perplexed, a recent Baltimore Ravens press conference proved that organizations can also needlessly choreograph PR blunders well in advance.

Crisis Communications Media Relations press conference Strategic Messaging

Media Relations

Give and You Shall Receive [Media Coverage]

When it comes to getting a client/story some attention, having a working relationship with a journalist can help increase chances of media grabs.

Media Relations

Media Relations, Strategic Messaging

PR Pitfalls to Avoid

Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.

Media Relations Strategic Messaging

Media Relations, Strategic Messaging

Creating Organization Value with PR

Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.

Analysis Strategic Messaging

Media Relations

Media Outreach Begins with a Strong Media List

Creating a good media list can be difficult – it takes time and attention to detail, as well as regular updating.

Media Relations

Crisis Communication, Media Relations

Spokespersons: Don’t Limit Yourself to Just One

For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.

Crisis Communications Media Relations

Crisis Communication, Media Relations, Strategic Messaging

How to Know if Public Relations Can Help Your Brand

PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.

Crisis Communications Media Relations Strategic Messaging

Media Relations

To PR Pros, Subject Relevancy is Most Important When Pitching Media

The most important factor when pitching media is choosing a subject that is relevant to the reporter’s beat.

Media Relations Pitching

Media Relations, Strategic Messaging

Challenges Persist for PR Pros in 2022

There are still plenty of obstacles facing public relations professionals in 2022, ranging from reaching media to measuring the impact of PR campaigns to being stretched too thin.

Media Relations

Success in Media Pitching Doesn’t Come Easy – Especially These Days

Getting your story pitched and successfully placed is not easy. Don’t make it harder by getting trapped in these media relations pitfalls.

Media Relations Pitching

Media Relations

Following Podcasters’ Preferences Can Help Pitch Success

Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.

Issue Management Media Relations Pitching

Media Relations

Aaron Rodgers: The Goose that Laid the Golden Egg for Pat McAfee

The Pat McAfee Show. If you didn’t know about it a week ago, you do now, all thanks to the goose that laid the golden egg – Aaron Rodgers and the controversy he created around his COVID-19 immunization (or lack thereof).

COVID-19 Crisis Media Relations Public Relations

Crisis Communication, Media Relations

Don’t Lie to Media: NFL, Packers QB Rodgers Sacked by the Truth

The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.

Crisis Communications Issue Management

Media Relations

Ignoring Journalists’ Pitch Preferences Raises Barrier for Media Pitches

Muck Rack’s recently released State of PR 2021 highlights that journalists and PR professionals really aren’t listening to what the other one is saying.

Public Relations

COVID: Back to Work, Media Relations

Top 10 Covid-19 Vaccine Promotions

Various companies (large and small) and state governments are finding ways to market to and encourage people who are hesitant or resistant to getting the vaccine.

Crisis Communication, Media Relations

94% of Journalists Say Their Beat Shifted to Focus on Coronavirus

Muck Rack’s 2021 State of Journalism revealed that 94% of journalists said their reporting has shifted to focus on the coronavirus in some way.

Media Relations

The Friday News Dump – Does It Work?

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Tactics

Media Relations, Strategic Messaging

NBA and Los Angeles Lakers Strike PR Gold in Underdog Story

When an unplanned PR opportunity occurs, it’s important to capitalize on it – and fast – before the moment is gone.

Analysis

Media Relations

Energy News & Information: Bringing Order to Chaos

How you can stay up to date on your industry news without spending the whole day sifting through a Twitter feed, hundreds of Google searches and 12 different news outlets.

Monitoring

Media Relations

Media Monday – Laura Davison

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Media Monday

Media Relations

Is PR Measurement Worth It?

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Monitoring

Media Relations

PR Secrets from PR Firms in DC and Around the World

This week our focus is on websites that can help agencies and others behind the scenes. Specifically, we’re going to point out some of our PRGN members’ favorite customer relationship, time recording and video conferencing companies.

Strategic Planning

Media Relations

Xenophon Provides Communication Support for Airbus Aerial During Hurricane Irma

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Airbus Aviation

Media Relations

The Worst PR Campaign Ever

Norfolk Southern Corp., an iconic company in its own right, has been promoting what is perhaps the worst public safety or service campaign ever created — and they’ve been doing it since 2007.

PR Disaster Worst PR Campaign

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