Give and You Shall Receive [Media Coverage]
When it comes to getting a client/story some attention, having a working relationship with a journalist can help increase chances of media grabs.
Pitfalls to Avoid
Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.
Creating Organization Value with PR
Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.
Media Outreach Begins with a Strong Media List
Creating a good media list can be difficult – it takes time and attention to detail, as well as regular updating.
Spokespersons: Don’t Limit Yourself to Just One
For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.
How to Know if Public Relations Can Help Your Brand
PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.
To PR Pros, Subject Relevancy is Most Important When Pitching Media
The most important factor when pitching media is choosing a subject that is relevant to the reporter’s beat.
Challenges Persist for PR Pros in 2022
There are still plenty of obstacles facing public relations professionals in 2022, ranging from reaching media to measuring the impact of PR campaigns to being stretched too thin.
Success in Media Pitching Doesn’t Come Easy – Especially These Days
Getting your story pitched and successfully placed is not easy. Don’t make it harder by getting trapped in these media relations pitfalls.
Be Flexible with the Unreliable Nature of PR in 2022
If the past 2 years have taught PR pros anything, it’s that we need to be adaptable to the reliability of plans being unreliable. This means having a backup plan to a backup plan, looking for successes outside traditional media and building relationships with reporters
Following Podcasters’ Preferences Can Help Pitch Success
Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.
Aaron Rodgers: The Goose that Laid the Golden Egg for Pat McAfee
The Pat McAfee Show. If you didn’t know about it a week ago, you do now, all thanks to the goose that laid the golden egg – Aaron Rodgers and the controversy he created around his COVID-19 immunization (or lack thereof).
Don’t Lie to Media: NFL, Packers QB Rodgers Sacked by the Truth
The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.
PR Pros, Communicators Expect Industry to be “Redefined” In Next 5 Years
MuckRack’s recent report “State of Public Relations 2021” revealed that 48% of communicators believe there will be at least “moderate” change in the PR industry in the next 5 years.
Ignoring Journalists’ Pitch Preferences Raises Barrier for Media Pitches
Muck Rack’s recently released State of PR 2021 highlights that journalists and PR professionals really aren’t listening to what the other one is saying.
Top 10 Covid-19 Vaccine Promotions
Various companies (large and small) and state governments are finding ways to market to and encourage people who are hesitant or resistant to getting the vaccine.
Twitter has value to Journalists Even If Organizations Are Reluctant
According to 76% of journalists who participated in Muck Rack’s 2021 State of Journalism, Twitter is the most valuable social media platform.
94% of Journalists Say Their Beat Shifted to Focus on Coronavirus
Muck Rack’s 2021 State of Journalism revealed that 94% of journalists said their reporting has shifted to focus on the coronavirus in some way.
NBA and Los Angeles Lakers Strike PR Gold in Underdog Story
When an unplanned PR opportunity occurs, it’s important to capitalize on it – and fast – before the moment is gone.
Energy News & Information: Bringing Order to Chaos
How you can stay up to date on your industry news without spending the whole day sifting through a Twitter feed, hundreds of Google searches and 12 different news outlets.
PR Secrets from PR Firms in DC and Around the World
This week our focus is on websites that can help agencies and others behind the scenes. Specifically, we’re going to point out some of our PRGN members’ favorite customer relationship, time recording and video conferencing companies.
The Worst PR Campaign Ever
Norfolk Southern Corp., an iconic company in its own right, has been promoting what is perhaps the worst public safety or service campaign ever created — and they’ve been doing it since 2007.