It’s no exaggeration that earned media is a different ball game these days. To get a better understanding on how PR practitioners feel about the current media relations landscape, PRGN surveyed its 18 U.S. member firms. Xenophon will be diving into each finding over a five-part blog series, looking at what the survey found and how brands can navigate the current landscape.

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Newspaper with headline press release

Press releases may seem daunting to those unfamiliar with PR; however, they can help brands increase awareness and gain media attention.

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Stack of newspapers via Waldemar on Unsplash

In a profession defined by evolving reporting practices, PR pros must adapt to changing preferences and habits exhibited by journalists, as seen in Muck Rack’s State of Journalism 2023.

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Microphone on a table via Andrew Medhat.

While last-minute crisis communications situations frequently leave leaders perplexed, a recent Baltimore Ravens press conference proved that organizations can also needlessly choreograph PR blunders well in advance.

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media coverage giving is receiving

When it comes to getting a client/story some attention, having a working relationship with a journalist can help increase chances of media grabs.

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Sometimes it’s easier to start with what to avoid when it comes to PR campaign strategies and tactics. Here are some of Xenophon’s top tips to avoid stinking up your campaign.

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Whether it is captured in qualitative or quantitative terms, Xenophon’s PR services provide clients value by reaching their audiences with important messages and information.

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Creating a good media list can be difficult – it takes time and attention to detail, as well as regular updating.

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For routine media responses and crisis communications, it’s better to have multiple spokespersons available to represent your organization.

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PR can be used as a resource in so many ways to protect, enhance or build reputations through the media, social media, or self-produced communications. But it’s not for every situation.

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The most important factor when pitching media is choosing a subject that is relevant to the reporter’s beat.

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There are still plenty of obstacles facing public relations professionals in 2022, ranging from reaching media to measuring the impact of PR campaigns to being stretched too thin.

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Getting your story pitched and successfully placed is not easy. Don’t make it harder by getting trapped in these media relations pitfalls.

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Podcasts are a booming market that PR pros can take advantage of, especially if they treat podcasters like reporters.

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The Pat McAfee Show. If you didn’t know about it a week ago, you do now, all thanks to the goose that laid the golden egg – Aaron Rodgers and the controversy he created around his COVID-19 immunization (or lack thereof).

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The National Football League, especially NFL MVP and Green Bay Packers quarterback Aaron Rodgers, have been sacked, by the truth, for an incalculable loss of reputation. If the NFL was ever trying to hold players accountable for their vaccination status, Rodgers fumbled that effort with a big public relations taboo: heavily misleading media.

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Muck Rack’s recently released State of PR 2021 highlights that journalists and PR professionals really aren’t listening to what the other one is saying.

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Various companies (large and small) and state governments are finding ways to market to and encourage people who are hesitant or resistant to getting the vaccine.  

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Muck Rack’s 2021 State of Journalism revealed that 94% of journalists said their reporting has shifted to focus on the coronavirus in some way. 

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Media Relations: Sending a press release on Friday

When an unplanned PR opportunity occurs, it’s important to capitalize on it – and fast – before the moment is gone.

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PR Blog

How you can stay up to date on your industry news without spending the whole day sifting through a Twitter feed, hundreds of Google searches and 12 different news outlets.

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This week our focus is on websites that can help agencies and others behind the scenes. Specifically, we’re going to point out some of our PRGN members’ favorite customer relationship, time recording and video conferencing companies.

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Brainy

Norfolk Southern Corp., an iconic company in its own right, has been promoting what is perhaps the worst public safety or service campaign ever created — and they’ve been doing it since 2007.

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